Why Video Works So Well to Capture the Attention of New Clients
Nothing grabs a potential client's attention like sound, pictures and motion. That's why online video is effective at distinguishing your law firm in a crowded marketplace.
The statistics prove it: More than 800 million unique users visit YouTube each month, and more than four billion hours of video are watched each month on YouTube. In 2011, YouTube had more than 1 trillion views, or around 140 views for every person on Earth.
The beauty of lawyer video marketing is that it is easy to produce and is so much less expensive than TV commercials. At Lawyers.comSM, we've invested in video in reporting our "Latest News" for consumers. Check out "Your Guide to Lawyers.com Videos" where we've published close to 100 news videos.
We've also helped scores of lawyers all across the country to develop their own promotional videos, many of which have gotten tens of thousands of views by potential clients. Pay a visit to the Lawyers.com YouTube channel at http://bit.ly/15xNVUt to see what successful attorneys are doing with video marketing.
When it comes to lawyer video marketing, the results speak for themselves. Attorney profiles with videos on Lawyers.com are viewed 174 percent more than those without a video, and increase the click-through rate to a firm's website by 146 percent.*
LexisNexis offers video production services that showcase your entire firm, a specific office or an individual attorney. You can use stock images or shoot original footage on location with expert lighting and sound to convey a professional image.
With video, you can:
- Create a professional image.
- Increase the understanding of site visitors.
- Extend and broaden your reach.
- Motivate prospects to contact your firm.
- Measure your effectiveness and ROI.
Video allows you to have an audition with a potential client on his or her laptop, iPad or smart phone. Find out more about lawyer video marketing today.
*When compared to profile pages without videos. Impact of Law Firm Videos on Lawyers.com Online Visibility, Lawyers.com Traffic Report, Nov. 2009.
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