“Mark It on Your Calendar”: Blog Topics Ideas for Attorneys for October 2012
Two weeks ago, no one could have predicted that Eastwooding — or talking to an empty chair — was about to become an overnight sensation. But you don't need a crystal ball to predict some of the topics people will be talking about next week or next month or next year. There are plenty of events on the horizon you can anticipate — events that will create a buzz and events that offer you opportunities to brand yourself as an expert.
On an ongoing basis we'll provide you with a list of upcoming events to consider as you plan your legal marketing, public relations, blogging and social media schedule.
To begin, we're taking a look at Medicare Open Enrollment, and suggesting some legal angles worth including in your marketing efforts.
Medicare Open Enrollment (Oct. 15-Dec. 7)
- Open Enrollment is the eight-week period during which Medicare participants can pick new health and drug plans. It offers participants the opportunity to switch to a plan that better fits their needs or makes more sense from a cost perspective.
- Clients should be aware that open enrollment begins and ends earlier than in past years, in part because of the Patient Protection and Affordable Care Act, otherwise known as Obamacare. Open Enrollment also offers the opportunity to discuss other healthcare-related changes people can expect in the coming years because of Obamacare.
- Consider using Medicare Open Enrollment as a stepping stone to discuss how clients can avoid becoming unwitting victims of Medicare fraud. Medicare participants should be alert for phone calls and unsolicited home visits from scam artists claiming to be federal or state Medicare representatives. Remind clients that they should never give their personal information — including name, Social Security number, Medicare number or date of birth — to other parties without first confirming their identity and the identity of their employer. And Medicare never cold-calls people.
Don't feel limited to our suggestions. Ask yourself: How are my clients and prospective clients affected by Medicare Open Enrollment? What valuable information can I share with them? Then contact reporters, explain why the legal angle is of interest to their audience and then offer yourself as a source. Write an article for your blog. Organize a breakfast seminar and invite current and prospective clients.
Whether you're writing an article, getting quoted in the local paper or hosting a seminar, remember to share and promote these marketing efforts through your firm's website. Potential clients are likely to search online for information about these current events. And new and timely content helps improve your site's visibility within search engine results.
If you'd like to learn more about innovative solutions to market your firm and receive a free web visibility evaluation, contact us to speak with a Law Firm Marketing Specialist.
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