Summertime—When the Living, and the Crime Rate, Isn’t Always Easy
Who doesn't love summer? Even in Southern California, where we get to enjoy good weather practically all year round, summer is still a special time for most people.
However, it's not always such a good time for those involved with the criminal justice system, since crime spikes when the weather heats up. So if you are an attorney who deals with those accused of a crime, what does this mean for you and your practice?
First, you should stay on top of trends and developments in your geographic and practice area — and don't forget social media. As the manhunt for alleged Boston Marathon bomber Dzhokhar A. Tsarnaev throughout Cambridge, Mass., proved last April, some of the most reliable sources of breaking news can be social media. If you aren't on Twitter, now is the time to ease your way in by tracking developments in your neighborhood. Along with traditional media sources, some Facebook groups also center around local crime, or at least have group members who track this type of activity.
Then, consider how you can position yourself to help the increasing number of people who may find themselves on the wrong side of the law during the summer months. You can still catch the wave, but next year you may want to ramp up marketing and outreach starting in June.
Or consider ways to position yourself as a thought leader during this time of year, so you are top of mind with potential clients and colleagues. That can include blogging more regularly during the summer or being more active at professional events, even if you would rather be at the beach.
A little planning and some extra investment in your practice can really pay off. To learn more about how to make that happen, call us at 866-799-3717, or click to contact a LexisNexis Law Firm Marketing Specialist.
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