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Lawyer Ratings: A Client Development Tool Waiting to Go to Work - dyceca

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Lawyer Ratings: A Client Development Tool Waiting to Go to Work

Apr 12, 2012 11:23 AM by
Carlton Dyce
Carlton Dyce
Vice President, Peer Review Rating & Cient Review Services Ask a question
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It's just a fact of life in the 21st century -- consumers have come to expect access to independent information by which they can evaluate products and services, from restaurant ratings on Yelp to car reviews on Yahoo! In fact, a Nielsen consumer survey found that a whopping 70% of consumers trust consumer opinions posted online1.  This same expectation extends to providers of professional services, including lawyers.

Of course, lawyer ratings are nothing new. For many years, Martindale-Hubbell® Peer Review RatingsTM have been a standard in the legal industry, allowing attorneys and judges to provide feedback on other attorneys in the profession. Because of evolving market demands, a second rating service, Martindale-Hubbell® Client Review, was established a few years ago. Client review ratings enable clients who have hired individual attorneys or law firms to provide feedback about the attorneys they have retained themselves.

Both peer and client ratings are important because they provide prospective clients with a more complete picture of a law firm's professional capabilities. They validate a lawyer's credibility, highlight his/her skill sets and areas of expertise, and authenticate a lawyer's marketing claims about important things such as a commitment to client service.

Unfortunately, many lawyers leave their rating sitting on a resume or a paper certificate somewhere in their office, instead of putting it to work as a tool for generating new client opportunities. This is a wasted marketing resource. Nearly 6 in 10 consumers seeking an attorney in the past year checked ratings and online reviews; of those, 65% state ratings and reviews were influential in their decision process2.

To provide law firms with simple and cost-free ideas for how to leverage their lawyer ratings, LexisNexis® Martindale-Hubbell® has created a handy tip sheet with 5 easy steps  for turning lawyer ratings into a lead generation strategy. Please download the free piece today.

Lawyer ratings shouldn't be viewed as the culmination of doing good work for clients, but rather should be seen as just the beginning of how to reach out to new clients. By taking some basic steps to promoting lawyer ratings and managing client reviews, lawyers and law firms can put them to work as a powerful marketing tool for client development.  If you would like to connect with a law firm marketing specialist to discuss further ways to promote your ratings and increase visibility, contact us.

 

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