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How Preferred Results Enhances Online Visibility: New Video - kaplana1

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How Preferred Results Enhances Online Visibility: New Video

Jan 24, 2013 09:29 AM by
Amy Kaplan
Amy Kaplan
Director, Product Management, Advertising & Profile Services Ask a question
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consumer search behaviorWhen you search for a product or service on the Internet, how far do you scroll through the results before deciding to click on a link and check out a possible provider? If you're like most people, you probably don't go past the first couple pages of results.

A newly expanded online marketing program, LexisNexis® Preferred Results, helps law firms take advantage of that tendency in consumer online behavior. Powered by LexisNexis® Martindale-Hubbell®, LexisNexis Preferred Results guarantees the placement of your firm on page one of select search results on Lawyers.comSM. Firms that purchase a Preferred Result show up higher in search results and are prominent on the visitor's screen.

With 28 million unique visitors per year, Lawyers.com is the online legal resource most often cited by consumers who sought an attorney in the past year, second only to Google*. And Lawyers.com is more than just a site for consumers to do some research; it's a buyer's destination. One out of 10 consumers seeking an attorney in the past year reported hiring a lawyer or law firm they found on Lawyers.com, which equates to 5.8 million new clients.*

A brief new video explains the two strategic directions for shaping a law firm's investment in LexisNexis Preferred Results:

  1. By geographic area — firms can target their spending by city, county, or state, or dominate nationally; and
  2. By area of practice — firms can choose any area of legal practice.

LexisNexis Preferred Results can provide your law firm with a cost-effective way to enhance visibility in front of consumers who are actively seeking legal counsel with your specific expertise, in your target geographic territory, when they visit Lawyers.com.  It is a smart choice if you want to obtain new clients and improve your return on investment.

To learn more about LexisNexis Preferred Results schedule your free online marketing consultation.

*Based on a survey of 4,000 adult Internet users (Internet users comprise 78% of the U.S. adult population** and the U.S. adult population comprises 235 million according to the U.S. Census 2010) conducted by The Research Intelligence Group (TRiG), March 2012, which found that 32% of U.S. adult Internet users sought an attorney in the past year, equating to an estimated 58.5 million people. ** According to The Pew Research Center’s Internet & American Life Project’s Spring Tracking Survey conducted April 26-May 22, 2011.

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