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LegalTechNY Discussion: Using Online Communities and Networks [video] - kovarat

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LegalTechNY Discussion: Using Online Communities and Networks [video]

Apr 10, 2013 09:40 AM by
Amy Kovar
Amy Kovar
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According to the 2012 ABA Legal Technology Survey, "Web and Communication Technology," there have been some interesting shifts in the most common purposes behind the use of social media by members of the legal profession.

At our LegalTech New York 2013 panel — "Taming the Wild West of Social Media: The Secrets of Social Media Success in the Legal Profession" — Steve Mann (chief marketing officer of the Research & Litigation Solutions business at LexisNexis) noted that career development remains the leading purpose for legal professionals to use online communities (cited by 71 percent in 2011 and 72 percent in 2012). However, the ABA study found that the number of professionals who used online communities for purposes of client development actually dropped last year (from 53 percent in 2011 to 42 percent in 2012).

The panelists addressed this trend and offered thoughts as to how law firms can use online communities to support business development.

"I can see why career development and professional networking are increasing in popularity because social media lubricates professional networking," said Larry Bodine, Esq., editor in chief of Lawyers.comSM and martindale.com®. "One of the ways attorneys can convert this networking benefit into a client development strategy is to use social media to get to know people online and then turn that into an in-person meeting."

You can view a short video segment of this piece of the panel discussion. Stay tuned next week for more details from the session.

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