Now That You’re AV Rated, Tout Your Accomplishment!
In my last post I wrote about the value of online reviews to help you grow your practice, including specifically how Martindale-Hubbell® Peer Review RatingsTM work. Through our proprietary ratings methodology, select attorneys — judged by their peers as having outstanding legal ability and the highest ethical standards — are awarded an AV Preeminent® Peer Review Rating. It's a distinction shared by President Barack Obama, former New York City Mayor Rudolph Guiliani and Supreme Court Justice John Roberts, to name just a few luminaries.
Each year thousands of attorneys achieve an AV Preeminent® rating. If you too are among the elite, you should showcase your rating to the fullest and enjoy all the benefits of this honor.
- Martindale-Hubbell actively promotes your rating so others readily understand your accomplishment. An exclusive agreement with ALM Media Properties, LLC will put AV Preeminent rated lawyers in front of more than 500,000 legal professionals across 30 different publications in 2013. An agreement with Fortune magazine and ALM highlights U.S. law firms with the highest percentages of AV Preeminent rated lawyers in its December "Investor's Guide."
- We also display your ratings on martindale.com® and Lawyers.comSM . Lawyers.com alone makes your rating available to 34 million unique visitors annually. To locate the best of the best, visitors can fine-tune their search by rated lawyers only.
- I strongly encourage you to proactively promote your AV Preeminent rating too. Display your rating in locations where clients, prospective clients and referring lawyers can find you: your website, your social media profiles (LinkedIn®, Facebook®, etc.), your business cards, at your office and elsewhere. Our associates at American Registry create elegant plaques, lapel pins, acknowledgements, ratings video and other recognition products, all designed to showcase your rating. You can find more information at http://www.mhur.com/.
- Take the time to draw attention to your two favorite ratings' verbatim feedback by promoting it to the top of your ratings display on Lawyers.com and martindale.com. You also should take advantage of the one-time opportunity to comment on each peer feedback to give clients and prospects a better understanding of you and your practice. All of this can be easily accomplished in the Martindale-Hubbell Client Service Center.
For more than 130 years, Martindale-Hubbell has proudly facilitated the ratings process to highlight lawyers who are at the pinnacle of the legal profession. If you have questions about Martindale-Hubbell Peer Review Ratings or Martindale-Hubbell Client Review Ratings, visit www.martindale.com/ratings, email firstname.lastname@example.org or call 800-526-4902, option 4.
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