Why You Should Highlight Your Physical Office Locations
It is an increasingly virtual world out there, but potential clients still want to know where you hang your shingle. That's why you should make a point to prominently convey your physical office location(s) on your website and all social media outreach.
This may seem somewhat counterintuitive, or at least a questionable use of limited space. However, while people may first find you online, they will almost certainly want to meet with you in person before handing their matter over to you. That means they need to know where your offices are geographically located.
Physical location matters for a couple of reasons. From a practical point of view, potential clients want to know how convenient your office is to them. This is particularly important if you and your firm face a lot of competition in your main practice areas. After all, why would a client drive halfway across town to your office, when your competitor is around the corner?
And realistically, the neighborhood where your office resides may say quite a bit about you in ways that can be positive or negative. While some clients feel more comfortable with an attorney in a high-end district, others may find that intimidating and worry you won't be interested in either them or their case. If your neighborhood is a little more modest, people will draw conclusions about that as well, based on their own perspectives and life experience. If this sort of thing matters to people, you need to let them know right away.
So don't waste their time or yours — display your addresses clearly. This will involve dedicating space on your website, Facebook page and other social media outlets to this type of information. Your address or addresses don't need to be listed in huge letters, but they should be visible on every page where prospective clients may land. If you make it hard for prospects to find you, they will just keep looking for an attorney who quickly gives them the information they want.
To find out if your website and social media platforms give potential clients the information that's important to them when choosing a lawyer, contact a LexisNexis Law Firm Marketing Specialist.
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