More Law Firms Launching Mobile Websites, Survey Says
Mobility matters more than ever for online marketing for law firms, according to a recent survey performed by the Law Firm Mobile blog, which gauged mobile website adoption among the Am Law 200 and Global 100. (The Am Law 200 and Global 100 are annual rankings of U.S. law firms by The American Lawyer magazine.)
According to the survey, of the firms on the 2012 Am Law 200 list, 54 firms (or 27 percent) now have mobile sites. That represents an increase of 46 percent, or 17 additional firms from the survey's 2011 results. Of the firms on the 2012 Global 100 list, 29 firms (or 29 percent) have mobile sites. This represents an increase of 32 percent, or seven additional firms since 2011.
Low Adoption Means Opportunity for All Size Firms
While Law Firm Mobile's research indicates robust adoption, it also shows that more than 70 percent of the 2012 Am Law 200 still DO NOT have mobile versions of their websites.
Now consider that by 2014, usage of the mobile Internet is predicted to overtake Internet desktop usage, according to research performed by Microsoft Tag.* Moreover, in another recent study, 57 percent of consumers will not recommend a business with a poorly designed mobile site and 40 percent of consumers will visit a competitor's site after a bad mobile experience.†
Adoption will continue to swell in the legal industry because a mobile website is a competitive differentiator, enabling your firm to be in a better position to generate more leads and clients.
If you want to market your firm effectively, you need to be where the market is. Increasingly, that means mobile.
To learn more about what you can do with mobile optimization strategies, contact a LexisNexis Law Firm Marketing Specialist.
* Source: Microsoft Tag 2012
† Source: Compuware, 2012
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