Social Media Is Big at Law Firms – And Biggest at the Smallest Firms
Two recentsurveys show that law firms are at the forefront of using social media as business development tools – and small law firms of 1-5 lawyers are even more committed than 500-plus lawyer megafirmsto implementing social media in their marketing programs.
ALM Legal Intelligence, research division of American Lawyer Media (ALM), analyzed law firm social media use from survey responses of nearly 180 partners and legal marketing professionals at firms of all sizes in December 2011 and January 2012. The results were released February 28 in “Fans, Followers and Connections: Social Media ROI for Law Firms” (online at http://www.almlegalintel.com/). The key findings:
· Almost 85% of law firms use social media and networking tools, such as LinkedIn, Facebook and Twitter to attract prospective clients, and over 60% use blogs for the same purpose.
· Nearly 90% of firms make an important priority of integrating social media use with their marketing programs.
· Most importantly, nearly half of firms said that social media use generated leads or new matters from clients, while over 40% credited that use for new clients and matters.
Such social media acceptance and results are even more advanced at small law firms, according to “Use of Social Media in Legal Marketing,” released in December 2011 by Vizibility and LexisNexis (Click Here for Summary Graphic). This survey of lawyers and legal marketers showed that firms with 1-5 lawyers are in the vanguard of social media use, demonstrated by these responses:
· 91% of lawyers in small firms have implemented or plan to implement social media in their marketing programs.
· 59% of small firm lawyers called social media extremely important in their marketing plans.
· Almost 71% of small firm lawyers said they rely on social media marketing to generate new business – nearly double the figure for all firms in the ALM survey
Such results confirm that social media tools allow solo and small firm lawyers to compete effectively with large firms. This levels the playing field when the lawyers at even the smallest of firms can interact with worldwide users of blogs and social networking sites. And users of legal services get access to a whole new tier of professionals that otherwise would be unknown to them. Social media creates visibility, interaction and respect that engages law firm prospects and produces new business.
FREE WEBINAR WEDNESDAY MARCH 7: Social Media in the Legal Industry
Social media has transformed the way people communicate. However, the degree to which legal professionals have embraced social media remains unclear. Register to attend the free webinar for legal marketers. We'll explore the results of a recent study byLexisNexis and Vizibility, identifying the social media tools attorneys and firms use, and assess the levels of adoption.
What: Webinar: Social Media in the Legal Industry
When: Wednesday, March 7, 2012 at 1pm EST
Click here to Register for this Webinar
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