ABA PRODUCT REVIEW: Satisfied LexisNexis Customer Cites Ease-of-Use in Blogging; Transparency of Reporting
I was happy to see a fantastic product review this morning of LexisNexis Web Visibility Solutions written by Marshall Neimark, managing partner of Neimark & Neimark LLP, in this month's issue of the American Bar Association's GPSolo eReport. Read Full Product Review.
Keep in mind that I'm biased because the Web Visibility Solutions are a product set that I manage. However, this is a great example of "Don't just take my word for it...." Rather, you can take the word of managing partner in a law firm that has the same challenges as many firms do in managing their firm's website.
Interestingly enough, Mr. Marshall focused on two key areas of his website: (1) the convenience of using Lexis' Content Management System to edit the content of his website, and (2) the Performance Dashboard and monthly reporting he receives that gives him the visibility he needs to know his website is performing as expected.
Below are some excerpts from this objective, straight-forward product review.
With the CMS, I like that I have the option of full control over my content through a user-friendly interface.
With a bit of user training, you are able to navigate the CMS. The CMS has a simple layout that mirrors the actual website, so I can easily find content. With my blog, I can add new posts or make changes to existing posts with ease and in real time, without having to depend on a third party. Anything that saves us time is a big help, so I don't sacrifice time needed to serve my current clients in order to attract new clients!
Where I use the CMS tool most is with my blog, which is customized with the same look and feel of the website. The CMS tool used for changing or adding content to the website pages is the same tool used to upload blogs. The navigation is obvious, so you can move around with ease. Most importantly, you can post quickly.
By posting blogs focused on issues of personal injury law, we demonstrate our value to our current and prospective clients. Making the actual posting process easier enables us to post consistently.
Another feature of my website that is very useful is the Performance Dashboard, where I can access key performance indicators that tell me how my site is doing. I usually get a report sent directly to me on a regular basis, but I like that I (or other members of my team) can go in and check our website statistics whenever we want. Transparency is important.
I cannot stress this enough: for any attorney considering a website, ask questions about reporting and control of content, regardless of which provider you use.
Source: American Bar Association's GPSolo eReport, March 2012, Vol. 1, No. 8, ProductNote: Flexible CMS and Performance Dashboard Key to Website Solution
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