More Than Half of Blogging Solos/Small Law Firms Report New Business, ABA Survey Says
Blogging is a viable channel for unlocking new business for many small law firms and solo practitioners, according to the American Bar Association's 2012 Legal Technology Survey.
In fact, 50 percent of responding small law firms (2-9 attorneys) and 53.3 percent of surveyed solo practitioners that are blogging reported retaining clients directly or via referral as a result of their legal-topic blogging, based on the recently released survey.
That's not just attracting website visitors or fielding phone calls for free consultations, but landing actual new business.
Moreover, small law seems to be far outpacing certain segments of larger firms. Forty percent of respondents at larger firms (100-499 attorneys) who are blogging reported generating new business from their efforts.
Blogging Trending Higher Among Small Law for 2012
Considering the lead-generating ability of blogging, it is no wonder that blog usage among small law is increasing.
Last year, less than 10 percent of small law firms responding to the annual ABA survey reported having a blog, while this year's report tallied a slight uptick to 12.2 percent (among firms with 2-9 attorneys).
When only 12.2 percent of responding firms are actually blogging for business, that means there is opportunity, right now. Law firms that blog effectively to promote specific areas of practice will substantially increase online visibility. (Read this post to learn how Google is rewarding fresh blog content with higher rankings.)
Still Sitting on the Social Media Fence?
Consider the following findings from The 2012 State of Inbound Marketing from HubSpot:
"While it is clear that businesses are gravitating towards inbound marketing [blogging, social media, SEO], some are moving more aggressively than others. Those who move first are more likely to reap the tremendous business benefits of this new era of marketing."
Will you be one of the early social media adopters who will be rewarded? Or will you continue to be one of the wait-and-sees?
You still have time. If you would like assistance in building your blogging and social media presence, LexisNexis can provide a free social media evaluation for your firm.
Also check out these previous posts:
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