Being Found: Why Social Media Should Be Part of Your Law Firm’s SEO Strategy
From suspecting a spouse of cheating to struggling with a failing business, when consumers search for answers to their legal troubles, they often turn to the Internet. Writing a blog on such legal matters increases the chances your firm will be found and chosen by prospects, especially if you share that content on social media such as Facebook, Twitter, LinkedIn, and Google+.
This is why your law firm's social media and search engine optimization (SEO) strategies need to be in lock-step synchronization — to ensure the right types of consumer find their way to your firm. Here are some key points to consider when integrating your firm's social media and SEO strategies:
- Search engines will reward your fresh content. Every blog you post is essentially a fresh page of relevant content, which search engines like Google "index" so that the search engine can rank your site.
- Share your content as widely as possible. When your content is shared on social media networks like LinkedIn, Twitter, Google+, and Facebook, or promoted by an online content provider like JD Supra, you have a better chance your content will be read by more potential prospects through search results.
- Research keywords for both SEO and social media. Keywords are basically the words consumers enter into search engines. The same keyword research you have performed to optimize your website should yield keywords you can pepper throughout your blog posts. This is how search engines determine your website's relevancy for a particular topic, in your instance, the area of law you practice.
- Build relationships with back links. Think of Google's algorithms (or the set of rules it applies to rank websites in its search results) as sort of a popularity contest. When more websites link to your website, Google recognizes this popularity and is likely to rank you higher. Likewise, links from very popular websites (such as the site for The New York Times) are more valuable than many links from less popular sites.
These are just some of the many elements to factor into your firm's online marketing strategy. However, the sooner you start combining your social media and SEO strategies into the same plan, the sooner you'll reap the rewards of more effective online marketing.
If you'd like to learn more and receive a free social media evaluation, contact us to speak with a Law Firm Marketing Specialist.
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