Why should lawyers blog?
Many of the lawyers I meet with are not aware of the benefits of blogging. In this "blog about blogging", I will point out some key benefits of blogging and why it is a critical part of the process for generating new clients and getting more referrals.
1. Visibility: Search engines like to see sites with fresh content that is updated regularly. Having a blog and updating it on a regular basis greatly increases your chances to be found when a client is searching for information for that specific practice area.
2. Credibility: A blog allows you to showcase your expertise on certain legal issues. This can be a big determining factor for a potential client that is also looking at other lawyers and deciding who is the best choice to handle their case.
3. Personality: Blogging is very unique method of communication in that you are able to display your own personality. Unlike static content that clients can read on your website, a blog is interactive and less formal and is a great place to be yourself!
Consider that before most potential clients call a law firm to schedule a consultation they have many questions about their case. Most people only hire a lawyer 2-3 times in their lifetime, so for the most part they are not very familiar with how the legal system works. Many times before clients call you with questions they are searching for information online. BE THAT CREDIBLE SOURCE FOR INFORMATION!
If you are in the San Antonio or Corpus Christi area and need assistance with your internet marketing let me know, I will be happy to help.
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