Apple, Starbucks, Trump and ... Your Firm?
As highly recognizable brands go, Apple always comes to mind. So does Starbucks. For better or worse, even Donald Trump is right up there.
As a lawyer, you might never be as recognizable as The Donald or Steve Jobs, but you still need to build up a brand, particularly on the Internet. The best way to do that is to focus on your website, which usually gives viewers their initial glimpse into your Web presence.
The trouble is, how do you create and maintain that brand? Sometimes, the word "branding" throws lawyers off and makes them uncomfortable. It may help to think of the same process and goals in different terms. Rather than a brand, think of your website as a way to illustrate your visibility, credibility and personality.
There are some concrete ways to do that. First of all, don't forget that visuals matter. You need a professional, attractive website filled with useful information. You must understand what information viewers are looking for, so they don't quickly leave your site to find another, more helpful one. You need to make sure you have thorough search engine optimization features, so people can find your website. Regular updates to the website are also important.
You are also probably too busy to manage this on your own, which is why you need a professional. We can help — to get a free Website Evaluation and Consultation, contact a LexisNexis Law Firm Marketing Specialist.
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