Inquiring Attorneys Want to Know: “Votes” and Videos Top Questions During SEO Webinar
On March 15th, I had the pleasure of hosting a webinar "7 Steps to SEO Success for Solo Practitioners and Small Law Firms."
This was a great opportunity for me to discuss some helpful industry tips (and few personal ones we've discovered here at LexisNexis) about how to help small law firm's websites rank successfully on Google and other search engines.
View the full recording of this webinar now.
The sign of any successful event is the number of questions the presenter receives, and I was pleased to field many inquiries.
Questions related to increasing "inbound links" were popular. Inbound links are like "votes" for your site. Sites with a large number of inbound links who then "link" to your site are considered higher quality "votes" than sites with less inbound links.
The best way to get inbound links to form relationships with other sites. For example, if you could post a link to your site on your previous school's websites, that would be very beneficial, as .edu links have increased Search Engine Optimization (SEO) value. The same is true for .gov links, so attempting to have a link to your website on the local Chamber of Commerce's site is very beneficial.
I also received a number of questions concerning videos and how helpful having them can be on your site. Videos are a great way to connect to clients and help showcase your personality. In the digital age, a professional video can provide a more personal introduction of your firm and help prospects gain a better understanding of your expertise.
In fact, 47 percent of consumers stated that videos helped them discover legal services or law firms they were unfamiliar with (Google Touchpoints Consumer Survey). However, these benefits can only be fully realized if potential clients are actually able to find your video. SEO is very important for video files to ensure they can be documented correctly by the search engines.
Thanks everyone for watching our webinar - we hope to hear from you in the future and we hope that you will join our future webinars!
Also check out these previous posts:
Leave a Comment