Your Website, Yourself — Making Your Online Presence a True Reflection of Your Firm [part 3 of 3]
This is the third part of a three-part blog post about whether your website accurately reflects your firm practice. Check out my earlier posts about creating a website that mirrors your office and whether potential clients can trust you based upon their first impressions of your website.
When you ask people to evaluate your website, they will probably either tell you that your website is awesome or terrible, depending on whether they created your website or are trying to sell you a new one. You could ask your family, but do you really expect honest feedback from your mother (who is terribly proud of you) or your too-cool 14-year-old nephew (who doesn't like anything that anyone older than 21 does)?
So how do you get an honest, useful critique? You need to find someone who can give you unbiased advice about the look and feel of your website.
Some of the options include:
- Professional organizations. If you participate in a local bar association or business organization, you can pick the brains of folks you know. Ask them to take a few minutes to check out your site to see what they think. Be sure to offer to take them to dinner and offer to do the same for their site!
- Referrals from peers. Scout around to see what your competitors are doing. If you come across the site of a firm you like, see if the attorneys there can recommend their webmaster.
- Clients. Spend a minute or two asking clients if they would be willing to offer their opinion about your website. It would be helpful to know if they became clients in part because of, or despite of, your online presence.
What to Do with That Information
As Will Smith's character Agent J said in "Men in Black 3," "Don't ask questions you don't wanna know the answer to." Once you start in on the process, be prepared to follow through. This means you may have to put aside your emotions and pride before you can act on the suggestions you receive.
But you also don't need to take every piece of advice wholesale. Before you dive into a website redesign, make sure any changes you make are consistent with your overall messaging and goals.
At LexisNexis, we can help, too. To get a free Website Evaluation and Consultation, contact a LexisNexis Law Firm Marketing Specialist.
Also check out these previous posts:
Leave a Comment