Brand sentiment analysis

Understand how your brand is perceived across media channels. These tools combine advanced analytics and expert insights to help PR and communications teams track sentiment, identify risks, and shape stronger brand strategies.

Nexis® Intelligence Services

Tailored media intelligence service for PR professionals that leverages a vast content library, expert analysis, and includes actionable insights across multiple channels with sentiment analysis.

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Media monitoring

Stay informed with real-time updates on news, trends, and public opinion. Monitor coverage across print, online, and broadcast media to manage reputation, measure visibility, and respond quickly to emerging stories.

Nexis Newsdesk®

Media monitoring and news aggregation tool that helps businesses, PR professionals, and analysts track media coverage, trends, public opinion and news in real time for reputation management.

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Nexis® Data+

API platform with real-time, structured news data from trusted sources to support media monitoring, reputation management, and alerting across internal systems and tools.

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Media networking

Expand your media reach and strengthen relationships. Discover and connect with journalists, influencers, and media professionals to amplify key messages and increase engagement across channels.

Nexis® Media Contacts

Cloud-based database for finding journalists, influencers, and media personalities to help amplify your message in various media channels for audience engagement.

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Newswire services

Distribute your stories with confidence. These solutions help you reach targeted audiences through premium placements, maximize visibility, and track performance to refine communication strategies.

Nexis® Newswire

Press release distribution with Google Ad promotion, targeted audience reach, premium site placement, and performance analytics.

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Social listening

Gain actionable insights from social conversations. Use advanced analytics to identify trends, measure audience sentiment, and uncover opportunities to improve brand perception and engagement.

Nexis® Social Analytics (powered by Talkwalker)

Social media listening and analytics platform that finds the most valuable conversations related to your brand reputation, identifies influencers, and measures performance.

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Frequently asked questions

Media intelligence solutions analyze news, broadcast, online, and social media content to provide insights into brand perception, sentiment, competitive coverage, and emerging trends. They help PR, communications, and marketing teams monitor reputation, measure campaign impact, identify risks, and make data-driven strategic decisions. 

Media monitoring tracks brand mentions across news, online publications, broadcast, and social media. Media intelligence goes further by applying sentiment analysis, trend identification, and performance analytics to interpret coverage and provide actionable insights for strategy and decision-making. 

Media intelligence platforms use artificial intelligence and natural language processing (NLP) to evaluate whether media coverage and social conversations are positive, negative, or neutral. Advanced solutions also detect tone shifts, emerging risks, and influencer impact to provide a more complete view of brand perception. 

Comprehensive media intelligence platforms can monitor: 

  • Online news and digital publications 
  • Print and broadcast media 
  • Social media platforms 
  • Blogs and forums 
  • Press releases and newswire distribution 

This multi-channel coverage provides a holistic view of brand visibility and public perception. 

Media intelligence tools provide real-time alerts, sentiment tracking, and trend analysis to help teams identify potential reputation risks early. By monitoring coverage spikes and negative sentiment shifts, organizations can respond quickly, control narratives, and reduce long-term brand impact. 

Media intelligence solutions measure PR performance using metrics such as share of voice, sentiment trends, media reach, coverage volume, and campaign impact. These insights help communications teams demonstrate value, refine messaging, and optimize future outreach strategies. 

Pricing for media intelligence solutions varies based on monitoring scope, data volume, analytics capabilities, integrations, and service support. Organizations can request customized pricing based on their specific business needs and objectives. 

Request pricing for media intelligence solutions.