Home All Tags Media Monitoring Election Trends

3 Insights from Election 2016 Media Monitoring
Posted on 11-04-2016 by Megan Burnside

What a difference a year and even a week makes. When we started tracking the presidential election coverage a year and a half ago, we aimed to test a few theories: Higher media coverage would lead to better poll results Social media would play a role in the election Swing states would reign... Read More

Media Monitoring Reveals Shift in Melania Trump Coverage
Posted on 07-20-2016 by Megan Burnside

Guest written by Chris Scully, Senior Media Intelligence Analyst, LexisNexis Day 1 of the RNC ended and Day 2 began and was dominated by attention on Melania Trump’s 15-minute address. And, following Sunday night’s disastrous 60 Minutes interview of Donald Trump and Mike Pence, the RNC... Read More

Media Monitoring Spots Breakthrough Campaign Topic: Libya
Posted on 05-19-2016 by Megan Burnside

Topics that you hear along the campaign trail fluctuate frequently. With Donald Trump as the presumptive Republican nominee and a hotly-contested race between Democrats Bernie Sanders and front-runner Hillary Clinton, Libya has entered the hot topics arena. That’s not surprising, given Hillary... Read More

3 Ways Media Monitoring Captures Campaign Issues
Posted on 03-31-2016 by Megan Burnside

Can you imagine the pressure today’s campaign managers and communication directors face on the road to the White House? In the pre-digital communication era, those jobs were downright easy compared to the 24/7 news cycles of today. Plus, good news and bad news alike have the potential to go viral... Read More

Media Coverage Didn't Completely Predict Primary Wins
Posted on 03-02-2016 by Megan Burnside

It stands to reason that the percentage of media coverage each candidate has received—also known as their share of voice—should predict the outcomes of state primaries and caucuses. Newspapers, radio stations, news websites and TV networks all cater to their local audiences. They cover the... Read More

US vs International Election Media Coverage: Donald Trump is One of the Most Talked-About Americans
Posted on 02-26-2016 by Megan Burnside

Which issues and candidates in the U.S. presidential election are making headlines in international media? New analysis by LexisNexis Newsdesk shows a stark contrast between U.S. media coverage and that from other nations. The analysis was performed on print, online and broadcast media coverage of the... Read More

Candidate Polarization: Media Monitoring Reveals Trends
Posted on 02-25-2016 by Megan Burnside

A Jet Blue ad has been making the rounds across social media. Have you seen it? An airline executive boards the flight to inform the travelers that they can each have a free, round-trip ticket to any domestic or international destination Jet Blue flies to if—and it’s a big ‘if’... Read More

Will Jeb's and Marco's Media Coverage Impact SC Election Results?
Posted on 02-19-2016 by Megan Burnside

The stakes are high. The South Carolina primary will either boost or blow a Republican candidate’s shot at the presidential nomination. Historically, South Carolina has been a fierce battleground state for the Republican Party. The winner of the state primary has always become the GOP’s... Read More

Media Monitoring Matchup: The Presidential Race vs Super Bowl 50
Posted on 02-05-2016 by Megan Burnside

What’s a hotter media topic, Super Bowl 50 or the presidential election? If you’re one of the estimated 189 million who are expected to watch, stream or follow Sunday’s big game—or if you’re a fan of the Panthers or Broncos—you might say the “most super of... Read More

Media Monitoring Reveals Insights about Democrats’ Campaigns (and Coverage)
Posted on 01-21-2016 by Megan Burnside

Following a debate performance in which Bernie Sanders was declared the winner by those covering the final democratic debate before the Iowa caucuses, CNN offered its ‘mea culpa” for being one of the many major media outlets that have failed to pay much attention to this dark horse candidate... Read More

Then and Now: What Media Analysis Reveals about Presidential Elections
Posted on 01-07-2016 by Megan Burnside

On January 7, 1789, the first U.S. presidential election took place. Presidential election cycles have changed in the 227 years since that auspicious occasion, so rather than marking the end of campaign season, January is when the rubber hits the road, so to speak. We’re following current election... Read More

Trump and the Muslim Ban: What Media Analysis Shows
Posted on 12-11-2015 by Megan Burnside

Donald Trump is not known for mincing words. In the wake of the San Bernardino shooting, Trump suggested the U.S. enact a travel ban for all Muslims, and media coverage exploded. Naturally, we decided to monitor the media to see what we could learn. Here are some findings from our media analysis. ... Read More

ResponsibleOhio’s Marijuana Legalization Efforts Go Up in Smoke
Posted on 11-06-2015 by Megan Burnside

Plenty of pundits—in Ohio and across the nation—were surprised when Issue 3 to legalize marijuana went down in a crushing 64 to 36 percent defeat, particularly because poll numbers had indicated a close margin of support for legalization. It wasn’t just the poll numbers that were misleading... Read More