4 Types of Media Intelligence Reports and Why You Need Them
Posted on 11-28-2017 by Alyssa Vorhees

In today’s increasingly complex media landscape, PR and Marketing professionals have their work cut out for them. But managing myriad media channels isn’t the only challenge. As CEOworld Magazine notes, PR is often viewed by the C-suite as “an expensive cost center driven largely by... Read More

3 ways to leverage the new Twitter character limit
Posted on 11-21-2017 by Alyssa Vorhees

In October, Twitter announced its decision to test a new 280-character limit on tweets and officially started rolling out the new extended word cap during the first week of November. Over the next few months, all users will have 280-character tweeting capabilities. This change will impact all Twitter... Read More

The PR lesson from REI kissing Black Friday goodbye
Posted on 11-14-2017 by Alyssa Vorhees

The popular shopping event Black Friday attracted nearly 154 million consumers in stores and online in 2016, per National Retail Federation data. While this revenue opportunity certainly benefits shopping establishments across the world, some stores are choosing to forego Black Friday. Popular retailers... Read More

New LexisNexis Newsdesk® review by Jinfo: What has changed with our analysis platform?
Posted on 11-07-2017 by Alyssa Vorhees

The value of having real-time access to what people are saying about your company is essential to anyone involve in communications. LexisNexis Newsdesk ® delivers just that. Launched in April 2015, Newsdesk is designed to work as a versatile media monitoring and analytics tool that delivers PR and... Read More

How to Measure ROI in PR: In Pursuit of a Better Framework
Posted on 10-31-2017 by Alyssa Vorhees

In the digital age, you need more than a ruler to measure PR performance. Preview our eBook on why AVEs fall short and what metrics you need to track instead. Since the inception of the profession, public relations practitioners have wrestled with one vexing challenge above all others: How do we measure... Read More

Social Listening Helps Brands Win in the Moment
Posted on 10-10-2017 by susan.lawson-dawson@lexisnexis.com

According to social media usage statistics, approximately 350,000 tweets enter the Twittersphere every minute, of every day. For brands trying to keep up with what's being said—and join the conversations right when they're happening— social listening is imperative. But distinguishing... Read More

Why Does the Scope of Your Media Monitoring Matter?
Posted on 09-27-2017 by Alyssa Vorhees

Napoléon Bonaparte once said, “Four hostile newspapers are more to be feared than a thousand bayonets.” We may be firmly ensconced in the digital media age, but his remarks still hold true—whether you’re a would-be emperor, a presidential hopeful or a corporate leader.... Read More

The Evolving Skillset of the Modern PR Professional: Establishing Trust in a Chaotic World
Posted on 09-19-2017 by Alyssa Vorhees

The core skills of the modern P R professional are based on gaining the most important currency for companies today: Trust. Consumers are more connected than ever, and they have countless options of brands to follow, shop, support and share. Brands must take smart steps to reach these individuals... Read More

Getting to the Root of PR ROI
Posted on 09-12-2017 by Alyssa Vorhees

Determining the value of public relations is one of the most complex topics in the communications field, and has been a debated point that has literally spanned centuries. It's clear to see why setting up a simple equation to determine value is desirable from a PR and general budgeting perspective... Read More

Authenticity in the age of social media PR
Posted on 08-29-2017 by Alyssa Vorhees

It's indisputable that promoting a company or brand consists of different processes today, than even a few years ago. Social networks are now omnipresent methods of contact between companies and individuals, and barriers between the parties are falling. Turning the myriad of changes brought on by... Read More

Working with corporate leadership for valuable PR strategies
Posted on 07-11-2017 by Alyssa Vorhees

When a public relations strategy is an internal piece of work, generated by your PR team with little input from corporate leaders or alignment with overall company goals, it may end up far less valuable than you'd hoped. Deriving more value from your campaigns means re-contextualizing them as assets... Read More

10 Tips For Fighting Fake News: How to Fact Check Like a Pro Webinar Recap
Posted on 04-17-2017 by Anna Stevens

Living in a “Post-Truth” World The era of “post-truth” is on the rise. An adjective meaning “relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief”, post-truth was... Read More

Analyzing the United Airlines PR Crisis at 20,000 Feet
Posted on 04-14-2017 by Megan Burnside

Crisis management is the kind of PR skill where companies learn more from bad examples than good ones. Your department or agency should, therefore, be taking notes concerning United Airlines and the way it handled the forcible removal of a passenger from one of its overbooked flights. We’ve compiled... Read More

5 Tips From PR Professionals to Remain Career-Relevant
Posted on 04-12-2017 by Anna Stevens

In such a fast paced world, it is important to continuously develop a skill set that helps you remain career-relevant, especially in the PR world. Recently, we hosted a webinar with three PR experts: Lauren Doyle, Vice President of Wordsworth Communication, Sean Parker, Vice President & PR Director... Read More

When in the Midst of Change, Be Ready for Crisis Management
Posted on 04-03-2017 by Anna Stevens

Keeping your brand's reputation intact is your primary duty as a public relations professional in 2017. Being ready for crises is an essential element of this kind of brand image protection. When an organization implements a major change in the way it operates, it's a great time to refresh your... Read More

5 Ways To Sharpen Your Modern PR Skills
Posted on 03-17-2017 by Anna Stevens

Public relations operations are a little different today than in the past, and failing to take the changes into account could harm your agency or department. Skills that were highly relevant only a few years ago could fail you now, and progress in the industry could be tied to your ability to evolve... Read More

Media Relations for PR Departments in 2017
Posted on 03-06-2017 by Megan Burnside

The media research you perform as a PR professional has perhaps never been as important as it is today. Getting your message in front of an interested audience is still valuable, but the players on the news landscape are not the same as they have been. The rise of fake news and deliberate misinformation... Read More

PR Storylines and Lessons from the Oscars
Posted on 02-27-2017 by Megan Burnside

When the Academy Awards ceremony takes place, millions tune into the pageantry and excitement of the big night. Of course, as a PR professional, you have your own perspective of Hollywood's celebration of itself. There are plenty of lessons and useful tactics embedded in the endless campaigns actors... Read More

Information Trend: Narrative versus Fact Warfare
Posted on 02-22-2017 by Megan Burnside

Below is a guest post from LexisNexis's Thomas Stoeckle, who heads up the Small Data Forum podcast -- a podcast that makes big data less intimidating, more actionable and thus more valuable. Episode 6 of the Small Data Forum podcast continues the discussion from our 2016 year-end edition, which... Read More

PR Pros vs The Spread of Disinformation
Posted on 02-16-2017 by Megan Burnside

"Fake news" - those are the words on the lips of everyone from the president of the United States to other global leaders and citizens around the world. There is confusion about what exactly people mean when they talk about fake news, but it's indisputable that incorrect information is... Read More

Why PR Pros Love Valentine's Day
Posted on 02-14-2017 by Megan Burnside

Creating PR campaigns and placing stories that reflect the season or any relevant holiday are tactics pulled right from the public relations playbook. Valentine's Day provides so many opportunities to connect brands with emotions, and pros shouldn't let it pass them by. Even when the holiday... Read More

Chinese New Year: a 4,000 Year Old Holiday with PR Possibilities
Posted on 02-09-2017 by Megan Burnside

Recently, more than a billion people celebrated the ringing in of the Year of the Rooster, and brands around the world cashed in by promoting their products and services. The geographic reach of Chinese New Year or Spring Festival promotional tie-ins is growing as population spreads, going from China... Read More

Post-Crisis Analysis: Learn From Your Mistakes
Posted on 02-03-2017 by Megan Burnside

Not understanding mistakes often leads to repeating them. This means that one of the most important things public relations departments or agencies can do after a negative story breaks is to carefully go over the event and move forward with a renewed approach to communication. It only takes one slip... Read More

3 Tips for Operating in a Post-truth World
Posted on 02-02-2017 by Megan Burnside

In an already confusing landscape of post-truth and fake news, President Trump's administration recently added to the quagmire by using the phrase 'Alternative Facts'. With the public becoming more skeptical by the minute, reputation has never been so valuable nor so easily lost. Building... Read More

Adjusting Media Strategy at Times of Crisis
Posted on 01-20-2017 by Megan Burnside

When a disaster or bad publicity strikes a company, PR agencies and departments earn their keep. Of course, not every organization will thrive under tough circumstances. These events separate good PR teams that can provide positive return on investment from those that struggle. The media landscape... Read More