3 Easy Research Steps to Minimize Social Media Panic
Posted on 02-01-2018 by Korinne Bressler

Are your executives, clients or other stakeholders in an uproar because of something they read on social media—that ultimately turned out to be untrue? And do you have to add extra research to your workload to help counteract the frenzy? If so, you’re not alone. In a recent Newsweek... Read More

How Distrust in Media has Sparked a Revival in Deep Research & Investigative Journalism
Posted on 01-23-2018 by Korinne Bressler

Skepticism is alive and well in 2018. Fake news or alternative facts—depending more on a person’s point of view rather than actual reality—wormed its way into our collective psyche over the course of 2016 and 2017. When combined with revelations about social media accounts used to purposefully... Read More

2 Reasons to Watch for Fake News in Your Research
Posted on 12-05-2017 by Korinne Bressler

A war was started over fake news. Granted, what we now call ‘fake news’ was called ‘yellow journalism’ back in the 1890’s—and the Spanish-American War cannot be laid solely at the feet of media muckrakers. But following the explosion of a U.S. Navy battleship off the... Read More

Want to Start a Blog? 4 Must-Do’s from Passion to Research
Posted on 11-14-2017 by Korinne Bressler

We all consume, share and create content throughout the day…hundreds of pieces, but you live and breathe information. You are an expert and if you are an expert in a topic, you might want to put your thoughts out there, join the conversation and build up your reputation in the field. Not everyone... Read More

Two Key Reasons Why You Should Be Checking for Fake News in Your Research
Posted on 10-26-2017 by Korinne Bressler

A war was started over fake news. Granted, what we now call ‘fake news’ was called ‘yellow journalism’ back in the 1890’s—and the Spanish-American War cannot be laid solely at the feet of media muckrakers. But following the explosion of a U.S. Navy battleship off the... Read More

The Repercussions of the Media Missing Background Information
Posted on 10-05-2017 by Korinne Bressler

In 1988, a game show contestant named “Patrick Quinn” won $58,000 on “Super Password.” Later it was revealed that “Patrick Quinn” was actually Kerry Dee Ketchum, a real-life fugitive who was wanted in multiple states in the United States. A viewer tipped off police... Read More

The Surprising Cost of Free- From Lunch to Research
Posted on 09-26-2017 by Korinne Bressler

From an early age, we hear phrases like, “ There’s no such thing as a free lunch ,” “Free comes at a price” and “Nothing is free.” These sayings capture the truth that there are few things in life that are truly given at no cost—there are usually strings... Read More

10 Clever Tips for Media to Create Content that Keeps Attention
Posted on 09-11-2017 by Korinne Bressler

A goldfish has a longer attention span than your audience. A goldfish? Yep, a goldfish. You may have seen the story as it got picked up by a variety of media outlets. It seems some scientists (purportedly with Microsoft Canada) studied the brain activity of 112 people as they did various tasks... Read More

Amelia Earhart: Speculation and Misinformation Shared through Media.
Posted on 08-22-2017 by Korinne Bressler

On June 1, 1937, Amelia Earhart, a pioneering American pilot, departed Oakland, California on an eastbound flight around the world. It was her second attempt to become the first pilot ever to circumnavigate the globe. She flew a twin-engine Lockheed 10E Electra and was accompanied on the flight by... Read More

Don't Let Poor Quality or Missing Information Influence Your Next Business Decision
Posted on 08-11-2017 by Korinne Bressler

The term “fake news” is the new normal in today’s landscape, but decisions that fall flat based on poor quality or missing information are nothing new in the business world. While some professionals have a nose for sniffing out details that may not prove to be valid, it can be challenging... Read More

Research reveals who's killing Real News … and You’ll be Shocked When You Hear Who It Is!
Posted on 07-27-2017 by Korinne Bressler

Last month, a news alert came through that the European Union slapped Google with a $2.7 billion fine for breaking antitrust law. The EU judged that Google had “abused its dominate position by systematically favoring” its own shopping comparison services while demoting its competitors’... Read More

The Evolution of Fake News
Posted on 07-13-2017 by Korinne Bressler

News (n(y)o͞oz) Noun Newly received or noteworthy information, especially about recent or important events. Have you ever shared a story of the latest ‘news’ that you heard from a friend, saw in a grocery store check-out line or spotted on social media? Let’s face it: We’ve... Read More

Smart media intelligence tips gleaned from the Joy of Painting
Posted on 06-20-2017 by Vorheean

From 1983 until 1994, PBS aired The Joy of Painting , which featured the always good-natured Bob Ross demonstrating wet-on-wet oil painting. While it doesn’t sound like a show that would attract a large audience, the show—and Bob’s folksy, conversational teaching style—enjoyed... Read More

Media Analytics: How to combine qualitative and quantitative successes for valuable PR
Posted on 06-13-2017 by Vorheean

How many people are seeing your PR messages? This is likely one of the first and most important metrics you check once a story with media analytics once your pitch reaches the masses. While this is a good start, however, it's premature to call a campaign a success until you've determined whether... Read More

News Research Reveals Donald Trump's Progress in First 100 Days
Posted on 05-09-2017 by Korinne Bressler

April 29, 2017 marked the 100 th day of Donald Trump’s Presidency. Since taking office, Trump has signed 24 executive orders, 22 presidential memoranda, 20 presidential proclamations, and 28 bills. But how much of his work has made a difference? Has he stayed true to his 100-day plan which he laid... Read More

10 Tips For Fighting Fake News: How to Fact Check Like a Pro Webinar Recap
Posted on 04-17-2017 by Anna Stevens

Living in a “Post-Truth” World The era of “post-truth” is on the rise. An adjective meaning “relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief”, post-truth was... Read More

7 Insights Into The Media Industry In 2017
Posted on 04-17-2017 by Anna Stevens

Over the next five years the global Entertainment and Media industry is projected to grow by 4.4 percent annually, according to PwC’s Global Entertainment and Media Outlook for 2016-2020 . This expected surge is due to the increasing diversification of media companies as well as new technological... Read More

5 Tips From PR Professionals to Remain Career-Relevant
Posted on 04-12-2017 by Anna Stevens

In such a fast paced world, it is important to continuously develop a skill set that helps you remain career-relevant, especially in the PR world. Recently, we hosted a webinar with three PR experts: Lauren Doyle, Vice President of Wordsworth Communication, Sean Parker, Vice President & PR Director... Read More

PR Pros vs The Spread of Disinformation
Posted on 02-16-2017 by Megan Burnside

"Fake news" - those are the words on the lips of everyone from the president of the United States to other global leaders and citizens around the world. There is confusion about what exactly people mean when they talk about fake news, but it's indisputable that incorrect information is... Read More

Adjusting Media Strategy at Times of Crisis
Posted on 01-20-2017 by Megan Burnside

When a disaster or bad publicity strikes a company, PR agencies and departments earn their keep. Of course, not every organization will thrive under tough circumstances. These events separate good PR teams that can provide positive return on investment from those that struggle. The media landscape... Read More

5 Tactics Journalists Should Use to Protect Their Credibility
Posted on 01-13-2017 by Janelle Coates

Last fall, Gallup announced that its latest polling data revealed a significant decline in the public's trust of media. The 8 percent drop brings the number of people with either a 'great deal' or a 'fair amount' of confidence in mass media to only 32 percent. This is the lowest result... Read More

2017 PR Superpowers: Speed, Diligence, Humanity
Posted on 01-13-2017 by Megan Burnside

With a whole new year stretching out in front of you, it's time to take stock of what trends and changes your department or company is going to face in the months ahead. The next steps for the Public Relations universe will likely include a few continuing trends from 2016, alongside a few long-gestating... Read More

Fact-Checking News Research in the ‘Onion’ Era
Posted on 12-02-2016 by Janelle Coates

It’s not unheard of for TV shows—like Saturday Night Live—or parody news sites—like The Onion—to bend the latest headlines to their will for the sake of comedy. But recently, headlines have trumpeted a disturbing trend: the rise of deliberately misleading or even entirely... Read More

Creating a Sustainable PR Strategy
Posted on 11-11-2016 by Megan Burnside

It's not enough to only score Public Relations victories when there is a new product to promote or a major news event to link. Keeping excitement for a brand at a simmering level for a long time keeps companies in touch with news providers and the public at large, and there are plenty of actions... Read More

Using Pop Culture to Create Measurable Buzz and Engagement
Posted on 09-02-2016 by Megan Burnside

Engaging with pop culture in an intelligent way can be an irresistible PR tactic. It's only natural to want to position a brand alongside people and events that are drawing huge amounts of coverage to try and reap some of that excitement and buzz. When done correctly, the results can be hugely... Read More