Cracks in Food Safety Programs Lead to ‘Eggstraordinary’ Recall
Posted on 06-13-2018 by Lisa Thompson

Two-hundred and seven million eggs were recalled on April 13th of this year—the largest such recall in the U.S. in nearly 10 years. By May, another 12 people from 9 states had fallen ill from the tainted eggs, bringing the total to 35 with 11 individuals requiring hospitalization. Major supermarket... Read More

What can companies do to manage bribery and corruption risk better?
Posted on 06-12-2018 by Lisa Thompson

Kathryn Higgs is Director of Transparency International’s Business Integrity Program. Prior to that she was head of ethics and compliance at Tesco and chief compliance officer at Balfour Beatty. In an exclusive interview with LexisNexis, she says that technology has increased the risk of bribery... Read More

Cruise Line's Response to Reputational Risk Scuttles Viral Video
Posted on 05-25-2018 by Lisa Thompson

The Travel Industry has suffered plenty of blows in the past year, thanks to videos that go viral. But while some airlines failed to adequately address the reputational risk arising from customer footage of regrettable moments, Carnival Cruise Lines recently proved that a quick, thoughtful response to... Read More

How Do Companies Earn Top Marks for Reputation?
Posted on 03-16-2018 by Lisa Thompson

Our latest expert Q&A features Stephen Hahn-Griffiths, executive partner and chief research officer at the Reputation Institute. The organization is best known for producing its annual RepTrak , which ranks 7,000 companies around the world according to their reputation. Each company is given a score... Read More

The Evolution of Fake News
Posted on 07-13-2017 by Korinne Bressler

News (n(y)o͞oz) Noun Newly received or noteworthy information, especially about recent or important events. Have you ever shared a story of the latest ‘news’ that you heard from a friend, saw in a grocery store check-out line or spotted on social media? Let’s face it: We’ve... Read More

News Research Reveals Donald Trump's Progress in First 100 Days
Posted on 05-09-2017 by Korinne Bressler

April 29, 2017 marked the 100 th day of Donald Trump’s Presidency. Since taking office, Trump has signed 24 executive orders, 22 presidential memoranda, 20 presidential proclamations, and 28 bills. But how much of his work has made a difference? Has he stayed true to his 100-day plan which he laid... Read More

Information Trend: Narrative versus Fact Warfare
Posted on 02-22-2017 by Megan Burnside

Below is a guest post from LexisNexis's Thomas Stoeckle, who heads up the Small Data Forum podcast -- a podcast that makes big data less intimidating, more actionable and thus more valuable. Episode 6 of the Small Data Forum podcast continues the discussion from our 2016 year-end edition, which... Read More

Post-Crisis Analysis: Learn From Your Mistakes
Posted on 02-03-2017 by Megan Burnside

Not understanding mistakes often leads to repeating them. This means that one of the most important things public relations departments or agencies can do after a negative story breaks is to carefully go over the event and move forward with a renewed approach to communication. It only takes one slip... Read More

3 Tips for Operating in a Post-truth World
Posted on 02-02-2017 by Megan Burnside

In an already confusing landscape of post-truth and fake news, President Trump's administration recently added to the quagmire by using the phrase 'Alternative Facts'. With the public becoming more skeptical by the minute, reputation has never been so valuable nor so easily lost. Building... Read More

Adjusting Media Strategy at Times of Crisis
Posted on 01-20-2017 by Megan Burnside

When a disaster or bad publicity strikes a company, PR agencies and departments earn their keep. Of course, not every organization will thrive under tough circumstances. These events separate good PR teams that can provide positive return on investment from those that struggle. The media landscape... Read More

3 PR Failures of 2016 & the Lessons We Learn
Posted on 01-05-2017 by Megan Burnside

Every calendar year is full of inspiring successful Public Relations campaigns - and some embarrassing mistakes. While the latter category may be promotions those companies would rather forget, they offer strong educational lessons for the rest of the PR community. Critically looking back Companies... Read More

Tricks and Treats of Halloween-Based PR
Posted on 10-31-2016 by Megan Burnside

The temptation to use Halloween and the entire month of October as a tie-in to new product launches is great for brands, as the season's themes are wide-ranging, fun and unabashedly commercial. That said, PR firms and departments need to be careful at this time of year. Without a keen and up-to-date... Read More

TV Can Teach Public Relations a Lesson or Three
Posted on 10-20-2016 by Megan Burnside

A new media launch is a PR masterclass. No matter the field you promote in, you can draw inspiration and information from observing how movies, television shows and online media offerings present themselves. With the recent launch of fall TV shows in the U.S., there are plenty of great examples to choose... Read More

Ignite Passion with Corporate Social Responsibility
Posted on 10-17-2016 by Megan Burnside

Being a PR professional today means bringing news outlets and consumers closer to companies than they've ever come before. It's a social media-powered age wherein people examine the organizations they do business with. This often now means ensuring the company's values come through loud and... Read More

Using Media Monitoring to Manage, Protect and Grow Brands
Posted on 10-12-2016 by Megan Burnside

"I'll leave it to chance," said no PR professional ever. But, do all PR professionals have a fast and effective way to stay atop of media buzz? Last September, we brought together three media intelligence experts to share best practices for utilizing media monitoring to manage, protect... Read More

Is Your University’s Brand at Risk Due to Negative Media Coverage?
Posted on 05-10-2016 by Kari Abitbol

High tuition rates, financial aid hassles, broken air conditioners, dingy dorm rooms—sounds like the typical complaints of college students, right? Yet, when students and alumni at one historical black college deluged Twitter® with these issues last fall, the hashtag #TakeBackHU quickly pushed... Read More

Is Media Coverage Uncovering a Growing Numbness toward Gun Violence?
Posted on 10-09-2015 by Megan Burnside

If you ever did a paint by number picture as a child—or have joined the recent trend of coloring for adults that is popping up all over social media—you know how fragmented the image appears until you start to add the color. Devoid of color, it takes concentration to see the image. With each... Read More

A quick way to avoid a #marketingfail
Posted on 09-29-2015 by Mary Frericks

You’ve seen the merciless reactions to a deemed #marketingfail. Those missteps can catch explosive attention in the media almost immediately. In the past 7 days alone the hashtag has reached over 175,000 people on Twitter. Chances are, you saw or even criticized some of the biggest brand fails... Read More

Why Your Company Needs to Focus on the Negative … News
Posted on 09-08-2015 by Ulyana Androsova

“Focus on the positive.” It’s practically a mantra these days as individuals strive—in both private and professional lives—to manage stress more effectively. But there are other familiar expressions—like “forewarned is forearmed” and “better safe... Read More