Cruise Line's Response to Reputational Risk Scuttles Viral Video
Posted on 05-25-2018 by Lisa Thompson

The Travel Industry has suffered plenty of blows in the past year, thanks to videos that go viral. But while some airlines failed to adequately address the reputational risk arising from customer footage of regrettable moments, Carnival Cruise Lines recently proved that a quick, thoughtful response to... Read More

Using social media to make your CSR efforts go viral
Posted on 05-23-2018 by Vorheean

The planet benefits from corporate social responsibility strategies regardless, but brands begin to benefit when consumers are aware of those efforts. Reducing a carbon footprint is a good look for brands, and it engages consumers when the particular efforts align with their individual values. That's... Read More

6 Common Media Measurement Metrics
Posted on 04-10-2018 by Vorheean

By Chris Scully, Senior Media Intelligence Analyst, LexisNexis Implementing a media measurement program can be an intimidating task for many PR professionals . After all, many people in our industry undertook PR as a career due to a love of storytelling or being skilled at managing crises, not because... Read More

The Advantages of Storytelling
Posted on 03-09-2018 by Vorheean

If there's one specific tactic PR professionals need in their strategy, it's storytelling. According to the Global Communication Report 2017 by the USC Annenberg School for Communication and Journalism, digital storytelling will be the most important trend for PR professionals in the next five... Read More

PR crisis management: What to do when a tweet seems to tank your stock values
Posted on 02-28-2018 by Vorheean

Could a negative tweet from a celebrity send a social media company values plummeting? How about rampant complaints aimed at a fast food company? Based on events last week, the answer depends a lot on the PR crisis response. Consider two events from last week: Kylie Jenner’s tweet bemoaning Snapchat’s... Read More

3 Easy Research Steps to Minimize Social Media Panic
Posted on 02-01-2018 by Korinne Bressler

Are your executives, clients or other stakeholders in an uproar because of something they read on social media—that ultimately turned out to be untrue? And do you have to add extra research to your workload to help counteract the frenzy? If so, you’re not alone. In a recent Newsweek... Read More

Learning from H&M: How media monitoring can help PR professionals in times of crisis
Posted on 01-24-2018 by Vorheean

When retail company H&M decided to post an ad on the British version of its website displaying a young black child wearing a sweatshirt with the slogan "Coolest Monkey in the Jungle," the fashion company wasn't aware of the backlash it would receive. Not only did millions of consumers... Read More

6 Social Media Insights Influencing PR
Posted on 01-16-2018 by Vorheean

It’s no secret that social media has pushed the PR industry to evolve. For many professionals, what started as a career built on sharing positive news with stakeholders and building relationships with editors and reporters has turned into managing online conversations and influencing “news... Read More

5 Wacky Ways Non-PR People Define Communications Success
Posted on 12-07-2017 by Vorheean

Social media has changed the world of marketing forever. PR teams have the ability to connect with consumers in cyberspace like they never have before, between displaying relevant ads based on search metrics and jumping into a conversation on social media after a simple mention. One strategic move in... Read More

3 ways to leverage the new Twitter character limit
Posted on 11-21-2017 by Vorheean

In October, Twitter announced its decision to test a new 280-character limit on tweets and officially started rolling out the new extended word cap during the first week of November. Over the next few months, all users will have 280-character tweeting capabilities. This change will impact all Twitter... Read More

Social Listening Helps Brands Win in the Moment
Posted on 10-10-2017 by susan.lawson-dawson@lexisnexis.com

According to social media usage statistics, approximately 350,000 tweets enter the Twittersphere every minute, of every day. For brands trying to keep up with what's being said—and join the conversations right when they're happening— social listening is imperative. But distinguishing... Read More

Authenticity in the age of social media PR
Posted on 08-29-2017 by Vorheean

It's indisputable that promoting a company or brand consists of different processes today, than even a few years ago. Social networks are now omnipresent methods of contact between companies and individuals, and barriers between the parties are falling. Turning the myriad of changes brought on by... Read More

5 Tips From PR Professionals to Remain Career-Relevant
Posted on 04-12-2017 by Anna Stevens

In such a fast paced world, it is important to continuously develop a skill set that helps you remain career-relevant, especially in the PR world. Recently, we hosted a webinar with three PR experts: Lauren Doyle, Vice President of Wordsworth Communication, Sean Parker, Vice President & PR Director... Read More

5 Ways To Sharpen Your Modern PR Skills
Posted on 03-17-2017 by Anna Stevens

Public relations operations are a little different today than in the past, and failing to take the changes into account could harm your agency or department. Skills that were highly relevant only a few years ago could fail you now, and progress in the industry could be tied to your ability to evolve... Read More

Fact-Checking News Research in the ‘Onion’ Era
Posted on 12-02-2016 by Janelle Coates

It’s not unheard of for TV shows—like Saturday Night Live—or parody news sites—like The Onion—to bend the latest headlines to their will for the sake of comedy. But recently, headlines have trumpeted a disturbing trend: the rise of deliberately misleading or even entirely... Read More

Is Social Media Hinting at Who May Win the Presidential Election?
Posted on 11-07-2016 by Megan Burnside

The race is tight, so coloring in the electoral map has proven to be an arduous task. Media monitoring and social media analysis may help to color in some of those states by providing a glimpse into voter sentiment and enthusiasm that polls might not capture. Take a look at a guest blog post brought... Read More

What Election Issues Will Have the Largest Impact on College Students?
Posted on 09-24-2016 by Megan Burnside

This post was guest written by Courtney Resnicky, a senior at Wright State University. The election season always brings “hot button” issues into the limelight, and this year is no different. Although many of the issues are universal, there are a select few that may have a larger impact... Read More

Using Pop Culture to Create Measurable Buzz and Engagement
Posted on 09-02-2016 by Megan Burnside

Engaging with pop culture in an intelligent way can be an irresistible PR tactic. It's only natural to want to position a brand alongside people and events that are drawing huge amounts of coverage to try and reap some of that excitement and buzz. When done correctly, the results can be hugely... Read More

Is Your University’s Brand at Risk Due to Negative Media Coverage?
Posted on 05-10-2016 by Kari Abitbol

High tuition rates, financial aid hassles, broken air conditioners, dingy dorm rooms—sounds like the typical complaints of college students, right? Yet, when students and alumni at one historical black college deluged Twitter® with these issues last fall, the hashtag #TakeBackHU quickly pushed... Read More

News Consumption Shifting to Mobile and Social Media
Posted on 01-25-2016 by Megan Burnside

The ability to access content anytime, anywhere and through any device has created a shift in how and where people consume news. According to Pew Research, 'Millennials' (born 1981-96) prefer to consume news directly from social media , whereas 'Baby Boomers' (born 1946-64) are far more... Read More

A Prime Example of Monitoring Media for Tracking Competitors and Assessing Customer Sentiment
Posted on 07-17-2015 by Megan Burnside

The consumer world just experienced its first ever “Prime Day,” so named because Amazon® Prime members enjoyed the equivalent of that post-turkey dinner retail extravaganza known as Black Friday. Did the event live up to the hype? Determined to track the event as it happened, we set up... Read More

The 4 characteristics of successful information professionals
Posted on 07-16-2015 by Mary Frericks

Today’s information professionals play a critical role in managing the endless stream of information generated in a fragmented media landscape. The challenge lies in curating and analyzing this mass of data to provide meaningful insights that can be shared across the organization. Here we discuss... Read More

Making the Leap to Enhanced Media Monitoring and Analytics
Posted on 07-10-2015 by Megan Burnside

Marketing and competitive intelligence professionals are expected know what’s trending now and anticipate the future. With content being created every second of every day, it is difficult to monitor—let alone analyze for insights. LexisNexis® Media Analytics Solutions Specialists Ryan... Read More

Why leadership should monitor mentions too
Posted on 05-20-2015 by Mary Frericks

In the age of social media successful business leaders understand the importance of media monitoring – not only for reputation management but also for sales and development strategy, competitive intelligence and customer retention. "It takes 20 years to build a reputation and five minutes... Read More

Launch of LexisNexis Newsdesk Helps Customers with Media Tracking
Posted on 04-30-2015 by Ulyana Androsova

Earlier this week, we shared a video from Tom Ogburn, managing director of LexisNexis Business Insight Solutions. He offered his thanks to valued customers like you—but he also offered a sneak peek at the latest addition to the line-up of our business intelligence tools: LexisNexis® Newsdesk... Read More