5 Ways To Sharpen Your Modern PR Skills
Posted on 03-17-2017 by Anna Stevens

Public relations operations are a little different today than in the past, and failing to take the changes into account could harm your agency or department. Skills that were highly relevant only a few years ago could fail you now, and progress in the industry could be tied to your ability to evolve... Read More

Fact-Checking News Research in the ‘Onion’ Era
Posted on 12-02-2016 by Janelle Coates

It’s not unheard of for TV shows—like Saturday Night Live—or parody news sites—like The Onion—to bend the latest headlines to their will for the sake of comedy. But recently, headlines have trumpeted a disturbing trend: the rise of deliberately misleading or even entirely... Read More

What Election Issues Will Have the Largest Impact on College Students?
Posted on 09-24-2016 by Megan Burnside

This post was guest written by Courtney Resnicky, a senior at Wright State University. The election season always brings “hot button” issues into the limelight, and this year is no different. Although many of the issues are universal, there are a select few that may have a larger impact... Read More

Using Pop Culture to Create Measurable Buzz and Engagement
Posted on 09-02-2016 by Megan Burnside

Engaging with pop culture in an intelligent way can be an irresistible PR tactic. It's only natural to want to position a brand alongside people and events that are drawing huge amounts of coverage to try and reap some of that excitement and buzz. When done correctly, the results can be hugely... Read More

Is Your University’s Brand at Risk Due to Negative Media Coverage?
Posted on 05-10-2016 by Kari Abitbol

High tuition rates, financial aid hassles, broken air conditioners, dingy dorm rooms—sounds like the typical complaints of college students, right? Yet, when students and alumni at one historical black college deluged Twitter® with these issues last fall, the hashtag #TakeBackHU quickly pushed... Read More

A Prime Example of Monitoring Media for Tracking Competitors and Assessing Customer Sentiment
Posted on 07-17-2015 by Megan Burnside

The consumer world just experienced its first ever “Prime Day,” so named because Amazon® Prime members enjoyed the equivalent of that post-turkey dinner retail extravaganza known as Black Friday. Did the event live up to the hype? Determined to track the event as it happened, we set up... Read More

The 4 characteristics of successful information professionals
Posted on 07-16-2015 by Mary Frericks

Today’s information professionals play a critical role in managing the endless stream of information generated in a fragmented media landscape. The challenge lies in curating and analyzing this mass of data to provide meaningful insights that can be shared across the organization. Here we discuss... Read More

Making the Leap to Enhanced Media Monitoring and Analytics
Posted on 07-10-2015 by Megan Burnside

Marketing and competitive intelligence professionals are expected know what’s trending now and anticipate the future. With content being created every second of every day, it is difficult to monitor—let alone analyze for insights. LexisNexis® Media Analytics Solutions Specialists Ryan... Read More

Why leadership should monitor mentions too
Posted on 05-20-2015 by Mary Frericks

In the age of social media successful business leaders understand the importance of media monitoring – not only for reputation management but also for sales and development strategy, competitive intelligence and customer retention. "It takes 20 years to build a reputation and five minutes... Read More

Launch of LexisNexis Newsdesk Helps Customers with Media Tracking
Posted on 04-30-2015 by Ulyana Androsova

Earlier this week, we shared a video from Tom Ogburn, managing director of LexisNexis Business Insight Solutions. He offered his thanks to valued customers like you—but he also offered a sneak peek at the latest addition to the line-up of our business intelligence tools: LexisNexis® Newsdesk... Read More