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Plenty of pundits—in Ohio and across the nation—were surprised when Issue 3 to legalize marijuana went down in a crushing 64 to 36 percent defeat, particularly because poll numbers had indicated a close margin of support for legalization. It wasn’t just the poll numbers that were misleading...

Using Media Monitoring and Analysis to Predict Primary Performance The viral coverage of the Miss Universe slip-up may have pushed details of the debates out of your newsfeed, but we’ve been keeping an eye on the media buzz with our U.S. Presidential Campaign Tracker . Check out the latest analysis...

Iowa isn’t in the media spotlight often, but when it is … watch out! On Monday, Iowans headed out to high school gymnasiums, private homes and other venues to participate in the first primary event of this long presidential election season. As media pundits and political junkies looked on...

Media analysis points to what many Americans likely already know: Donald Trump and Hillary Clinton will probably secure their respective party’s nomination for President of the United States. As for Marco Rubio’s impassioned debate performance… well, despite a bump in Rubio’s...

It stands to reason that the percentage of media coverage each candidate has received—also known as their share of voice—should predict the outcomes of state primaries and caucuses. Newspapers, radio stations, news websites and TV networks all cater to their local audiences. They cover the...

Can you imagine the pressure today’s campaign managers and communication directors face on the road to the White House? In the pre-digital communication era, those jobs were downright easy compared to the 24/7 news cycles of today. Plus, good news and bad news alike have the potential to go viral...

Whether we like it or not, the adage that “these days, we sell our candidates like we sell our soft drinks” is largely true. Any political strategist—especially those in the rarefied air of a presidential election— knows the importance of branding and messaging in electoral politics...