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The pressure is on. Every day, you’re tasked with providing business intelligence to support decision making across your organization. It’s an intimidating assignment when you consider all of the information being generated. According to a post on IndustryTap.com, human knowledge doubled...

Napoléon Bonaparte once said, “Four hostile newspapers are more to be feared than a thousand bayonets.” We may be firmly ensconced in the digital media age, but his remarks still hold true—whether you’re a would-be emperor, a presidential hopeful or a corporate leader....

Plenty of pundits—in Ohio and across the nation—were surprised when Issue 3 to legalize marijuana went down in a crushing 64 to 36 percent defeat, particularly because poll numbers had indicated a close margin of support for legalization. It wasn’t just the poll numbers that were misleading...

More than a few tweets, memes and pins have compared Black Friday to the Hunger Games, which is both funny and a little frightening, but let's dig in a bit deeper. Since we previously analyzed media coverage of Prime Day —Amazon’s mid-summer version of Black Friday—we thought it...

Using Media Monitoring and Analysis to Predict Primary Performance The viral coverage of the Miss Universe slip-up may have pushed details of the debates out of your newsfeed, but we’ve been keeping an eye on the media buzz with our U.S. Presidential Campaign Tracker . Check out the latest analysis...

In the cult classic The Princess Bride , the villainous Vizzini repeatedly says, ‘Inconceivable’ each time his nefarious but poorly devised plans fail. Eventually, his frustrated henchman replies, “You keep using that word. I do not think it means what you think it means.” The...

Iowa isn’t in the media spotlight often, but when it is … watch out! On Monday, Iowans headed out to high school gymnasiums, private homes and other venues to participate in the first primary event of this long presidential election season. As media pundits and political junkies looked on...

Media analysis points to what many Americans likely already know: Donald Trump and Hillary Clinton will probably secure their respective party’s nomination for President of the United States. As for Marco Rubio’s impassioned debate performance… well, despite a bump in Rubio’s...

It stands to reason that the percentage of media coverage each candidate has received—also known as their share of voice—should predict the outcomes of state primaries and caucuses. Newspapers, radio stations, news websites and TV networks all cater to their local audiences. They cover the...

Media Intelligence on Oscar Night’s Big Winners The 88 th Academy Awards held last Sunday featured a frenzy of photographers and fans, a red carpet studded with Hollywood’s film-making elite and a protest led by Al Sharpton outside the Dolby Theatre. Without a doubt, this year’s...

Knowledge management expert Karl M. Wiig once said that “Knowledge is the fundamental factor—the major enabler—of enterprise performance.” Talk about pressure. But recognizing the important role that an information professional plays in empowering companies to thrive allows you...

Fictional detective Sherlock Holmes is frequently quoted in forums and blogs related to competitive intelligence (CI). After all, he was obsessed with data. In The Boscombe Valley Mystery , for example, Holmes says, “You know my method. It is founded upon the observation of trifles.” He isn’t...

Day 1 of the NCAA® Basketball Tourney last Thursday—otherwise known as the start of March Madness®—didn’t hold a lot of surprises. Sure, there were a couple of 12 th -seed upsets of their 5 th -seed opponents, but it was on Friday that the real bracket-busting began. Northern...

Can you imagine the pressure today’s campaign managers and communication directors face on the road to the White House? In the pre-digital communication era, those jobs were downright easy compared to the 24/7 news cycles of today. Plus, good news and bad news alike have the potential to go viral...

March Madness® . You thought of basketball, didn’t you? Well, while all of your friends were watching which college basketball team would inch closer to the NCAA championship title, the media was mad about a much different race – the U.S. Presidential Election – this, according...

Whether we like it or not, the adage that “these days, we sell our candidates like we sell our soft drinks” is largely true. Any political strategist—especially those in the rarefied air of a presidential election— knows the importance of branding and messaging in electoral politics...

Last year, Millward Brown , a global brand strategy and advertising organization, predicted a “mind shift in focus from ‘big’ data to streamlined ‘intelligent’ data.” Of course, that’s easier said than done, especially when the volume and velocity of information...

With the start of the games in Rio this week, predictions have begun rolling in—from the number of medals a country will win to whether Rio will prove as successful for brands as the London games in 2012. We have our own prediction to make: print, broadcast, web and social channels will be jam...

There are always lessons to be taken from which people, places and events are getting the most media coverage. A major sporting event such as the Olympic Games provides a great chance to focus in on the athletes, countries and companies involved. The patterns and sentiments embedded in the data show...

PR departments and agencies looking for great cross-promotional opportunities in the fall have an ace in the hole: In many parts of the world, it's the start of a new school year. The back-to-school experience is relevant across a huge range of geographic and cultural divisions, and with the right...

F ictional detective Sherlock Holmes is frequently quoted in forums and blogs related to competitive intelligence (CI). After all, he was obsessed with data. In The Boscombe Valley Mystery, for example, Holmes says, “You know my method. It is founded upon the observation of trifles.” He isn’t...

Consultants face more professional challenges than ever before. From increased competition, to commoditization of services to higher client expectations, you must be as effective and impactful as possible in order to succeed. Are you using every resource in your toolbox to maximize the value you provide...

Now more than ever, understanding the competition is a requirement for business success. From equipping teams with intelligence that allows them to better connect with customers, to identifying the next steps your industry will take before they take them, staying one step ahead matters. If you’re...

In the United States, competition doesn’t get much fiercer than it does at the Super Bowl. The culminating matchup of the National (American) Football League, it’s a television event that draws viewers from around the world. In addition, the Big Game (as it’s commonly known) is a time...

There is a difference between brand identity and corporate identity but finding the latter may prove to be more difficult than reading the name on a label. While the average consumer in a retail store may not know—or indeed have a desire to know—who owns each product in their shopping cart...