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By Ashlee Froese of Gilbert's LLP
With the International Chamber of Commerce's recent report stating that the counterfeit goods industry may reach $1.75 trillion (US) by 2012, INTA has decided to step up its game. (For those of you not in the know, the International Trademarks Association is a global non-profit organization comprised of trade-mark and branding professionals.)
INTA will launch a program at its AGM in May 2012 aimed at making youth aware of the ramifications of counterfeit goods. In the initial stages, INTA is focusing on 14 to 18 year olds in the US with plans to expand the program internationally.
In the lead up to launching the program, INTA hired a marketing agency to conduct some research into teens' perception of counterfeit goods. The results provided some interesting insights into the purchasing behaviour of teens:
INTA intends on launching a two-tiered approach. The first stage aims at educating teens on the immediate consequences of purchasing counterfeit goods (i.e. poor quality products, job loss etc.). The second stage takes a wider look at the ramifications (i.e. child labour, significant health and safety concerns, etc.).
As always, INTA is looking for volunteers to assist with the spreading the anti-counterfeiting word.
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(C) Ashlee Froese, 2011. All rights reserved.
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