Legal Business

Recent Posts

How does the "last mile" relate to lawyers' website biographies?
Posted on 8 Nov 2011 by Deborah McMurray

The "last mile" is a supply chain management term (and a single released by hard rock/glam band, Cinderella, in 1989, and also a play and movie from the 1930s) that refers to a product's last mile before it gets to market and on store... Read More

Lawyers – ask why they buy, not why they didn’t
Posted on 23 Aug 2011 by Mark Smith

Have you ever thought about the reason people choose to buy legal services from a particular firm? Sure, if you're a lawyer in practice (or a business development professional at a law firm) you may have spent some time debriefing why you lost... Read More | Is it working?
Posted on 21 Nov 2011 by Jayne Navarre

How can we help you? How can we help you? That was the message preceding a "request for information" form in the Contact Us section of a noteworthy B2B company website I recently visited. Ten days ago I filled out that form and requested... Read More

Commentary on Law360 Post, "How to Make it Rain by Marketing Individual Lawyers"
Posted on 29 Jun 2011 by Deborah McMurray

A legal marketing friend, John Eix, head of Regional Business Development - Texas for Hunton & Williams , sent me a June 24, 2011 Law360 article that I finally had a moment to read. It covers the age-old question of, "Do clients hire law... Read More

Only 5 months left to meet your 2011 marketing goals
Posted on 29 Jul 2011 by Deborah McMurray

I received an email this morning from the CMO Council on its "Marketing Outlook for 2011." While the research study made more sense to report in Q1, it's worthwhile to use as a check-up as we edge into August 2011. The Study reports... Read More

Facebook for Lawyers: Don’t overlook the efficiency and power of a network on Facebook
Posted on 8 Jun 2011 by Jayne Navarre

The other day, I added a "new" Friend to my Facebook network, someone I see maybe once a year at a professional gathering. I thought: This is great. Can it get any easier to stay in touch and up to speed on what's going on in her life... Read More

Just Being Social | by Jay Strother for Legal Management
Posted on 4 May 2011 by Jayne Navarre

If you're looking for the latest "buzz" about social media ethics and professional responsibility for lawyers (and their employees), I highly recommend Jay Strother's article, Just Being Social , published in the March/April edition... Read More

Starting Young Pays Big Dividends: Increasing Business Development for Female Associates
Posted on 7 Oct 2010 by Harry Keshet

This article was co-written by Janet Brichard, Transformation Management Women associates who learn business development skills can become significant business generators as they hone their legal skills. Based on a study of 426 women attorneys, we... Read More

LexisNexis Business Solutions Webinars: Creating a Business Development Footprint the Easy Way
Posted on 12 May 2010 by Legal Business Community Team

Creating your firm's Business Development Footprint doesn't have to be so hard. Find out how the LexisNexis Redwood Analytics Business Development module can help. See how easy it can be to get direct access to your firm's performance, to... Read More

LexisNexis Business Solution Webinar: Tools and Techniques for a Successful Business Development Culture Part 1: Client Teams, June 8, 11 AM EST
Posted on 25 May 2010 by Legal Business Community Team

If your firm needs fresh approaches for how to effectively impact your business development culture to drive profitability, then you should attend this free 60-minute webinar: Tools and Techniques for Developing a Business Development Culture. Discussion... Read More

Chris Brogan on Legal Marketing: An Interview With Karasma Media
Posted on 9 Apr 2010 by Kara Smith

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith is an incredibly straight forward guide for anyone communicating regularly with a large group of people on the internet who give what we... Read More

Lawyers, Forget About “Quitting Facebook” – Expanding Your Comfort Zone to Communicate is Key
Posted on 5 Mar 2010 by Kara Smith

While I was at the National Association of Minority and Women Owned Law Firms (NAMWOLF) Business meeting in Washington, D.C., I had the opportunity to meet with large-firm general counsel, communications directors and small firm members from across the... Read More

Legal Project Management (Part 9): Getting Away from Perfectionism
Posted on 19 May 2010 by Jim Hassett

When Voltaire wrote the phrase "Better is the enemy of good" in the late eighteenth century, he was not thinking about the needs of legal clients. But the phrase is extremely relevant to the challenges lawyers face today as they adapt to what... Read More

The keys to new business in a changing economy (Part 1 of 2)
Posted on 25 Feb 2010 by Jim Hassett

When the economy changes, lawyers must change too. New client demands and new levels of competition are requiring lawyers to rethink the way they develop business. When I wrote the book Legal Business Development: A Step by Step Guide a few years ago... Read More

10 Cheap But Effective Marketing Tips For Today's Realities
Posted on 12 May 2010 by Tom Kane

Earlier this year there was an article by Jessica Sharp published in The Legal Intelligencer , and republished this week on's Small Firm Business . Since the "10 Tips for Lower-Cost Law Firm Marketing" don't get old with age... Read More