The "last mile" is a
supply chain management term (and a single released by hard rock/glam band,
Cinderella, in 1989, and also a play and movie from the 1930s) that refers to a
product's last mile before it gets to market and on store...
Have you ever thought about the
reason people choose to buy legal services from a particular firm?
Sure, if you're a lawyer in practice
(or a business development professional at a law firm) you may have spent some
time debriefing why you lost...
can we help you?
How can we help you? That was the message preceding a "request for information"
form in the Contact Us section of a noteworthy B2B company website I recently
visited. Ten days ago I filled out that form and requested...
A legal marketing friend, John Eix,
head of Regional Business Development - Texas for Hunton
& Williams , sent me a June 24, 2011 Law360 article
that I finally had a moment to read. It covers the age-old question of,
"Do clients hire law...
I received an email this morning
from the CMO Council on its "Marketing Outlook for
2011." While the research study made more sense to report in Q1, it's
worthwhile to use as a check-up as we edge into August 2011.
The Study reports...
The other day, I added a "new"
Friend to my Facebook network, someone I see maybe once a year at a
professional gathering. I thought: This is great. Can it get any easier to stay
in touch and up to speed on what's going on in her life...
If you're looking for the latest
"buzz" about social media ethics and professional responsibility for lawyers
(and their employees), I highly recommend Jay Strother's article, Just Being Social ,
published in the March/April edition...
This article was co-written by Janet Brichard, Transformation Management
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