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Microsoft's Bing search engine is
trying desperately to keep up with Google and its approximate 70% of the US
search market. Bing recently added links to Facebook and Twitter from
search results with the hope that these Social Media links will impact search
traffic. Since Microsoft does not have its own Social Media presence Microsoft
hopes that the alignment with Facebook and Twitter will change Bing's success
in the future. Interestingly enough Yahoo! uses the Bing search engine but does
not offer the new Facebook and Twitter links.
The likely ultimate result is
more traffic on Facebook and Twitter, but whether that really helps Bing in the
search engine wars is uncertain.