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upcoming ABA Law Firm Marketing Strategies Conference presents a great
opportunity to learn about the applicability, versatility, and growing
importance of your attorney website design in promoting your legal practice.
The conference focuses on three important components of success in the
legal field. These components, Reputation, Referral, and Ranking, give the
conference name R3.
conference will be held on November 8th and 9th, 2011 at
the Four Seasons Hotel in Philadelphia, Pennsylvania and will be presented by
the Law Practice Management Section of the American Bar Association (ABA). By
holding their third event of this kind, ABA continues its tradition in
providing law firms with the latest in marketing and industry news.
Keynote Speakers and several other speakers will present on how to best take
advantage of your legal website design to grow and enhance your reputation, referrals, and rankings. The
ABA faculty of attorneys and speakers will be available for discussion and
questions and opportunities for networking are incorporated throughout the
event. There are also social networking opportunities before and after the
reputation and having the world know about you is fundamental to your success.
Keynote speaker Dan Hill, President of Sensory Logic, Inc. of Minneapolis, MN
will commence the conference by explaining how law firm internet marketing can
work towards or against your reputation in his speech "Lie to Mie! 'Emotion
Management' of Your Marketing Will Invite Trust, Not Contempt". Dan Hill is a
world known expert in facial coding, the method of reading facial expressions
to know what someone is really thinking. Hill is an important figure in the
national media on facial coding analysis and has contributed to explaining
facial coding in national elections.
what it takes to maintain a business is generated through referrals. Peter
Shankman, Founder of Help A Reporter Out and Founder of The Geek Factory, Inc.
New York City, New York, as the second keynote speaker, will discuss how to
make the most of referrals through the internet and your attorney website
design. Shankman, known for "redefining the art of networking," will emphasize
how the internet is changing everything and the importance of using social
conference luncheon "Effects of Rankings & Ratings on the Legal Profession"
will examine and discuss the increasing complexity and weight of legal rankings
and ratings. There are a number of
companies dedicated to rankings and rates and they can be difficult to sort
through to know which ones are of most importance. Over the luncheon,
participants will have the opportunity to look at the pros and cons of
participating in ranking, question surrounding ethics, and how to include and
promote rankings in your legal website design. Participants in the roundtable
discussion include law firm managements, in-house counsel, traditional print
and online entities, and the media.
is still open for this event. Visit www.lawpractice.org/marketingconference to register and to get conference updates.