Learn Attorney Website Design Versatility at ABA November Conference

The upcoming ABA Law Firm Marketing Strategies Conference presents a great opportunity to learn about the applicability, versatility, and growing importance of your attorney website design in promoting your legal practice.  The conference focuses on three important components of success in the legal field. These components, Reputation, Referral, and Ranking, give the conference name R³.

The conference will be held on November 8^th and 9^th, 2011 at the Four Seasons Hotel in Philadelphia, Pennsylvania and will be presented by the Law Practice Management Section of the American Bar Association (ABA). By holding their third event of this kind, ABA continues its tradition in providing law firms with the latest in marketing and industry news.

Two Keynote Speakers and several other speakers will present on how to best take advantage of your legal website design to grow and enhance your reputation, referrals, and rankings. The ABA faculty of attorneys and speakers will be available for discussion and questions and opportunities for networking are incorporated throughout the event. There are also social networking opportunities before and after the conference. 

Reputation

Your reputation and having the world know about you is fundamental to your success. Keynote speaker Dan Hill, President of Sensory Logic, Inc. of Minneapolis, MN will commence the conference by explaining how law firm internet marketing can work towards or against your reputation in his speech "Lie to Mie! 'Emotion Management' of Your Marketing Will Invite Trust, Not Contempt". Dan Hill is a world known expert in facial coding, the method of reading facial expressions to know what someone is really thinking. Hill is an important figure in the national media on facial coding analysis and has contributed to explaining facial coding in national elections.

Referrals

Much of what it takes to maintain a business is generated through referrals. Peter Shankman, Founder of Help A Reporter Out and Founder of The Geek Factory, Inc. New York City, New York, as the second keynote speaker, will discuss how to make the most of referrals through the internet and your attorney website design. Shankman, known for "redefining the art of networking," will emphasize how the internet is changing everything and the importance of using social media.

Rankings

The conference luncheon "Effects of Rankings & Ratings on the Legal Profession" will examine and discuss the increasing complexity and weight of legal rankings and ratings.  There are a number of companies dedicated to rankings and rates and they can be difficult to sort through to know which ones are of most importance. Over the luncheon, participants will have the opportunity to look at the pros and cons of participating in ranking, question surrounding ethics, and how to include and promote rankings in your legal website design. Participants in the roundtable discussion include law firm managements, in-house counsel, traditional print and online entities, and the media.

Registration is still open for this event. Visit www.lawpractice.org/marketingconference to register and to get conference updates.