Measuring PR Impact: Moving Beyond Media Mentions
For years, public relations success was measured by the simplest of metrics: how many times a brand was mentioned in the media. While these figures still hold value, they fail to tell the whole story. While counting mentions shows visibility, it doesn’t reflect...
5 Early Warning Signs of a Reputation Crisis – and How to Spot Them
It’s very easy for reputational damage to escalate within hours. One comment on social media, one critical blog post, or a sudden spike in negative press, can trigger a series of events that leaves brands unprepared and in a difficult situation. Especially for...
The Ultimate Crisis Communications Checklist
It’s a fact of doing business that your organization will face communications crises--no matter the size, type, or mission of your organization. From natural disasters to public opinion on social media, there are factors that you simply cannot control or even fully...
5 Most Common Crisis Communications Scenarios
These days, nearly every company must have a social media presence to survive and thrive in this market. The prioritization of digital footprints comes at a high cost, though, as there are plenty of potential errors related to posting content, engaging with consumers...