Media Monitoring & Intelligence
Stay Alert to Reputational Risk with These Seven Tips
Content is king when it comes to improving brand recognition; however, context is king when it comes to managing reputational risk. Simply put, reputation is rooted in perception, and to truly manage reputational risk, you must first measure perception. As researchers wrote for the Harvard Business Review , “A detailed and structured analysis of what the media are saying is especially important because the media shape...
Unlocking Opportunities in Media Intelligence: A Closer Look at Data Analysis Techniques
Developing strong media intelligence for PR and brand management truly depends on the methods you choose to analyze the data gathered through your media mining and monitoring efforts. What you look at and how you look at it are key to understanding how your brand, organization, or campaign is situated within the larger media landscape—and ultimately perceived by the public. We explore basic and advanced measurement...
Five Predictions on the Future of Media Intelligence
As the media landscape and the insights it yields continue to evolve, so will the opportunities to refine how media intelligence is achieved and applied. That’s why we’re keeping a close eye on what the future holds for media intelligence. Here are five trends our experts predict will shape the future. Learn more about the future of data-driven media intelligence in our latest eBook, Mastering Media Intelligence: Essential...
Media Intelligence 101: The Power of Data Analysis
As any communications pro can attest, shaping the media narrative of a brand, campaign, or organization has grown increasingly difficult. The media landscape is vast, runs deep, and permeates our lives via television, print, the internet, and even art and experiences. The sheer volume of data to parse— estimated to reach 180 zetabytes by 2025 —is mindboggling. Furthermore, mass media content specifically is continuously...
Three Media Metrics You’re Not Measuring (But Should!)
For many PR pros, it can be difficult to pinpoint in real time whether your communications strategy is paying off. Total impressions, share of voice, and social engagement are great—but do they capture whether the key messages you toiled over are resonating? Do they paint an accurate picture of your campaign’s effectiveness? Or are you leaving valuable insights behind? We asked our Nexis® Media Intelligence Research...
The Ultimate Crisis Communications Checklist
It’s a fact of doing business that your organization will face communications crises--no matter the size, type, or mission of your organization. From natural disasters to public opinion on social media, there are factors that you simply cannot control or even fully anticipate. And, while we’d all like to think we react appropriately and quickly when fielding these moments, the only way to ensure it is to have a crisis...
5 Most Common Crisis Communications Scenarios
These days, nearly every company must have a social media presence to survive and thrive in this market. The prioritization of digital footprints comes at a high cost, though, as there are plenty of potential errors related to posting content, engaging with consumers, and even simply managing public relations (PR). Fortunately, most of the potential pitfalls for PR and social media crises fall into similar categories...
Insight is Everything: Harnessing the Power of Media Intelligence
With all the time and effort it takes to create a media campaign; it's essential to understand who you're reaching and how the public responds to your message. Measuring this through media intelligence gives you a clear picture of your effectiveness in attracting your desired customers and how to hone your message. What is Media Intelligence? Media intelligence allows you to measure the impact of your news, public...
Getting the Word Out: Why Targeted Marketing Campaigns are Vital to Your Success
If you want your business to succeed, a marketing strategy is essential. Although the value of your everyday content marketing plays a role in building trust and loyalty, creating a targeted marketing campaign will level up your outreach efforts. A lot of time and effort goes into developing an effective media campaign. Even the most well-thought-out, innovative, and creative marketing content won’t get you very far...
Securing Internal Buy-In for ESG Programs
While environmental social governance (ESG) initiatives are increasingly becoming standard corporate practice, some organizations are still hesitant to invest the time and capital required to pursue a comprehensive program. In fact, sometimes securing internal buy-in can be the most challenging part of the process. Nevertheless, the ESG movement has grown rapidly in the last decade—a trajectory that is expected to continue...
A Five-Point ESG Media Monitoring System
As a communications professional, you know intuitively that public perception can impact your campaigns — for better and for worse. These days, not much is more top of mind with the public than matters related to Environmental Social Governance (ESG). Research shows that customers, investors and other stakeholders are placing an increased focus on ESG initiatives, with companies leading the charge finding themselves with...
Understanding the Ins & Outs of ESG Communications
Environmental Social Governance (ESG) programs have quickly gone from niche undertakings aimed at earning positive press and attracting investors to must-have practices for companies of all sizes, in every industry. And for good reason—most individuals, from consumers and investors to existing and future employees, are placing increasing importance on the sustainability efforts of the companies they interact with. According...
Turbocharge Your PR Efforts with Nexis®︎ Media Intelligence Research & Analytics
If there’s one thing that every PR or comms professional could use more of, it’s time. Between research, creating content, pitching, coordinating interviews, tracking media coverage and a dozen other tasks on our to-do lists, it’s understandable that many of us often feel like the day just isn’t long enough to get everything done. And while Nexis ® can’t actually add more time to your days, we can help improve your work...
Best Practices for a Modern PR Campaign: Research the Brand
A PR campaign is like the most magnificent tree you’ve ever seen, and if it’s done correctly, you can build a whole content forest. But you need a solid foundation from which the tree (the brand) can grow. That comes from a thorough understanding of a brand’s history and current place in the market at the roots of the tree. That means you must put your investigative reporter’s cap on and make a list of questions, and...
6 Common Media Measurement Metrics
Implementing a media measurement program can be an intimidating task for many PR professionals. After all, many people in our industry undertook PR as a career due to a love of storytelling or being skilled at managing crises, not because they were eager to examine data sets or learn about array of seemingly esoteric metrics. However, we've found that if PR folks are able to overcome that intimidation factor, they'll...
Four Insights for Unstoppable Media Intelligence Reports
Staying on top of a brand or organization’s media coverage is one of the most challenging aspects of any PR or communication pros job. In today’s fast-paced landscape, coverage can come from anywhere in the world, 24-hours a day. On top of that, the power of social media can quickly fan the flames of any story, taking it from a blip on the radar to a full-scale crisis in a matter of hours. The sheer size of the task can...