Measuring PR Impact: Moving Beyond Media Mentions
For years, public relations success was measured by the simplest of metrics: how many times a brand was mentioned in the media. While these figures still hold value, they fail to tell the whole story. While counting mentions shows visibility, it doesn’t reflect...
Using Nexis Newsdesk®︎ to Drive Informed Decision-Making
The media landscape is always changing. New platforms and communications channels are seemingly introduced daily; trends develop at a moment’s notice and then are gone in a flash. What that means is that no communications strategy is ever perfect, it’s always a...
Insight is Everything: Harnessing the Power of Media Intelligence
With all the time and effort it takes to create a media campaign; it's essential to understand who you're reaching and how the public responds to your message. Measuring this through media intelligence gives you a clear picture of your effectiveness in attracting...
Getting the Word Out: Why Targeted Marketing Campaigns are Vital to Your Success
If you want your business to succeed, a marketing strategy is essential. Although the value of your everyday content marketing plays a role in building trust and loyalty, creating a targeted marketing campaign will level up your outreach efforts. A lot of time...
Best Practices for a Modern PR Campaign: Research the Brand
A PR campaign is like the most magnificent tree you’ve ever seen, and if it’s done correctly, you can build a whole content forest. But you need a solid foundation from which the tree (the brand) can grow. That comes from a thorough understanding of a brand’s history...
Four Insights for Unstoppable Media Intelligence Reports
Staying on top of a brand or organization’s media coverage is one of the most challenging aspects of any PR or communication pros job. In today’s fast-paced landscape, coverage can come from anywhere in the world, 24-hours a day. On top of that, the power of social...