Stay Alert to Reputational Risk with These Seven Tips
Content is king when it comes to improving brand recognition; however, context is king when it comes to managing reputational risk. Simply put, reputation is rooted in perception, and to truly manage reputational risk, you must first measure perception. As researchers...
Unlocking Opportunities in Media Intelligence: A Closer Look at Data Analysis Techniques
Developing strong media intelligence for PR and brand management truly depends on the methods you choose to analyze the data gathered through your media mining and monitoring efforts. What you look at and how you look at it are key to understanding how your brand...
Five Predictions on the Future of Media Intelligence
As the media landscape and the insights it yields continue to evolve, so will the opportunities to refine how media intelligence is achieved and applied. That’s why we’re keeping a close eye on what the future holds for media intelligence. Here are five trends...
Media Intelligence 101: The Power of Data Analysis
As any communications pro can attest, shaping the media narrative of a brand, campaign, or organization has grown increasingly difficult. The media landscape is vast, runs deep, and permeates our lives via television, print, the internet, and even art and experiences...
Three Media Metrics You’re Not Measuring (But Should!)
For many PR pros, it can be difficult to pinpoint in real time whether your communications strategy is paying off. Total impressions, share of voice, and social engagement are great—but do they capture whether the key messages you toiled over are resonating? Do...