It’s a fact of doing business that your organization will face communications crises--no matter the size, type, or mission of your organization. From natural disasters to public opinion on social media, there are factors that you simply cannot control or even fully...
These days, nearly every company must have a social media presence to survive and thrive in this market. The prioritization of digital footprints comes at a high cost, though, as there are plenty of potential errors related to posting content, engaging with consumers...
While environmental social governance (ESG) initiatives are increasingly becoming standard corporate practice, some organizations are still hesitant to invest the time and capital required to pursue a comprehensive program. In fact, sometimes securing internal...
As a communications professional, you know intuitively that public perception can impact your campaigns — for better and for worse. These days, not much is more top of mind with the public than matters related to Environmental Social Governance (ESG). Research...
Environmental Social Governance (ESG) programs have quickly gone from niche undertakings aimed at earning positive press and attracting investors to must-have practices for companies of all sizes, in every industry. And for good reason—most individuals, from consumers...
If there’s one thing that every PR or comms professional could use more of, it’s time. Between research, creating content, pitching, coordinating interviews, tracking media coverage and a dozen other tasks on our to-do lists, it’s understandable that many of us...
Implementing a media measurement program can be an intimidating task for many PR professionals. After all, many people in our industry undertook PR as a career due to a love of storytelling or being skilled at managing crises, not because they were eager to examine...
Staying on top of a brand or organization’s media coverage is one of the most challenging aspects of any PR or communication pros job. In today’s fast-paced landscape, coverage can come from anywhere in the world, 24-hours a day. On top of that, the power of social...
Amnesty International's recent report about child labour in supply chains demonstrated children as young as seven working in cobalt mines in the Democratic Republic of Congo. Cobalt is used in mobile phone batteries and Amnesty accuses several global electronics...
Economics is at the core of every business. Defined as the production, consumption, and movement of wealth, economic factors have a significant influence over how successful, sustainable, and profitable an organisation is. But if things go wrong, economic risks...