Gaining Executive Support for ESG Communication Initiatives
While environmental social governance (ESG) initiatives are increasingly becoming standard corporate practice, some organizations are still hesitant to invest the time and capital required to pursue a comprehensive program. In fact, sometimes securing internal...
How Financial Services Pros Can Keep Up with Your ESG Rankings
As issues around sustainability, human rights and social responsibility continue to dominate headlines, corporations are facing increased pressure to prioritize Environmental, Social and Governance (ESG) in their business strategies. This has been true in the financial...
How to Leverage Social Media Stats For Better Sports PR Campaigns
Social media statistics are one of the most underrated areas of insight when it comes to marketing and public relations. Because this medium is one of the easiest ways to interact with fan bases, it holds countless pieces of information that can be used across...
How to Improve Your Media Monitoring Management
Media monitoring is the key to seeing the clearest picture of how your company is functioning. Yet, it can feel like a monumental task to manage all the available information, while also making sure your data is current, comprehensive, and correct. The more you...
Why Managing Reputational Risk is Key to Your Business Success
Are you managing reputational risk as effectively as you should? Every year, the Axios Harris Poll 100 surveys 40,000+ Americans on companies on consumers’ radar—for good or for bad. Then, the Top 100 companies on the list are ranked across seven key dimensions...
Getting the Word Out: Why Targeted Marketing Campaigns are Vital to Your Success
If you want your business to succeed, a marketing strategy is essential. Although the value of your everyday content marketing plays a role in building trust and loyalty, creating a targeted marketing campaign will level up your outreach efforts. A lot of time...
Best Practices for a Modern PR Campaign: Research the Brand
A PR campaign is like the most magnificent tree you’ve ever seen, and if it’s done correctly, you can build a whole content forest. But you need a solid foundation from which the tree (the brand) can grow. That comes from a thorough understanding of a brand’s history...
Why ESG Deserves a Prominent Place in Your PR Strategy & Useful Tips for Tapping the Intel that Can Put It There
In "Crafting Your ESG Story", NACS Magazine notes, "Expectations are changing. From employees. Shareholders. And the public. And ESG reporting has become the de facto measuring stick of a company’s efforts to align with the public’s perception of what it means...
Four Insights for Unstoppable Media Intelligence Reports
Staying on top of a brand or organization’s media coverage is one of the most challenging aspects of any PR or communication pros job. In today’s fast-paced landscape, coverage can come from anywhere in the world, 24-hours a day. On top of that, the power of social...