Using Nexis Newsdesk®︎ to Drive Informed Decision-Making
How to improve your media monitoring management The media landscape is always changing. New platforms and communications channels are seemingly introduced daily; trends develop at a moment’s notice and then are gone in a flash. What that means is that no communications...
Gaining Executive Support for ESG Communication Initiatives
While environmental social governance (ESG) initiatives are increasingly becoming standard corporate practice, some organizations are still hesitant to invest the time and capital required to pursue a comprehensive program. In fact, sometimes securing internal...
How to Improve Your Media Monitoring Management
Media monitoring is the key to seeing the clearest picture of how your company is functioning. Yet, it can feel like a monumental task to manage all the available information, while also making sure your data is current, comprehensive, and correct. The more you...
Best Practices for a Modern PR Campaign: Research the Brand
A PR campaign is like the most magnificent tree you’ve ever seen, and if it’s done correctly, you can build a whole content forest. But you need a solid foundation from which the tree (the brand) can grow. That comes from a thorough understanding of a brand’s history...
Why ESG Deserves a Prominent Place in Your PR Strategy & Useful Tips for Tapping the Intel that Can Put It There
In "Crafting Your ESG Story", NACS Magazine notes, "Expectations are changing. From employees. Shareholders. And the public. And ESG reporting has become the de facto measuring stick of a company’s efforts to align with the public’s perception of what it means...
Four Insights for Unstoppable Media Intelligence Reports
Staying on top of a brand or organization’s media coverage is one of the most challenging aspects of any PR or communication pros job. In today’s fast-paced landscape, coverage can come from anywhere in the world, 24-hours a day. On top of that, the power of social...