When to Call in the Experts
Today’s PR specialists shoulder many responsibilities—but there is perhaps nothing more fundamental to a successful communications strategy than ongoing media monitoring. After all, how can you accurately measure the effectiveness of your key messages or conduct...
How to Leverage Social Media Stats For Better Sports PR Campaigns
Social media statistics are one of the most underrated areas of insight when it comes to marketing and public relations. Because this medium is one of the easiest ways to interact with fan bases, it holds countless pieces of information that can be used across...
4 Uses for Text-Based Data that Turns Insurance Market Intelligence into Valuable Insights that Enhance Decisions Across Your Business
A McKinsey article on use of AI in the nsurance industry calls data and analytics capabilities “table stakes” in the sector in Europe and North America. The article notes that “External data are the ‘fuel’ that is unlocking the value of artificial intelligence...