When to Call in the Experts
Today’s PR specialists shoulder many responsibilities—but there is perhaps nothing more fundamental to a successful communications strategy than ongoing media monitoring. After all, how can you accurately measure the effectiveness of your key messages or conduct...
Enriched Patent Data: The Secret Weapon in Powering Investment Decisions and Closing the ESG Reporting Gap
ESG investing strategies have been among the most profitable in recent years. But investors find it difficult to assess companies’ claims to be following Environmental, Social and Governance (ESG) principles. Patent data has proven very effective in testing these...
The Latest Features of Nexis Newsdesk for Improved Media Monitoring & Analytics
Nexis Newsdesk already delivers a comprehensive set of global news and social content the likes of which you won’t find anywhere else. And it does so with intuitive functionality and an extensive set of features (e.g., unlimited media content searching, data visualizations...
Levelling Up Your Brand Analysis with Nexis Newsdesk™︎
The start of the year is an excellent time for internal reflection, with many companies taking a step back to analyze the status of their brand and the impact of their communications strategy . Conducting a proper brand analysis requires an in-depth review of everything...
How to Leverage Social Media Stats For Better Sports PR Campaigns
Social media statistics are one of the most underrated areas of insight when it comes to marketing and public relations. Because this medium is one of the easiest ways to interact with fan bases, it holds countless pieces of information that can be used across...
How to Use Metadata in Media Monitoring
All modern-day businesses interface with metadata, whether they know it or not. Any time a company engages with digital information, they have engaged with metadata. But, what exactly is metadata? And, wouldn’t it be more useful if you could readily identify it...