Home – Will Media Coverage be Enough to Trump the Competition?

Will Media Coverage be Enough to Trump the Competition?

Posted on 09-04-2015 by Megan Burnside

This year’s race for the Republican presidential candidacy started out with many (perhaps too many) candidates vying for attention and splitting media coverage. Enter Donald Trump who quickly captured the attention of the media, voters and few late-night comics. Will it last? Time will tell, but let’s take a peek at some of the most recent trends.

In May, there was no clear frontrunner. In June, Trump announced his run for the Republican presidential nomination. The media noticed. His bold claims and outspoken remarks have continued to keep him in the spotlight. By July, Trump was the top story, and polls were showing him taking the lead.  



The week of August 31st garnered Trumps fewest media mentions to date, but the level of media attention was still above his competition. If media coverage influences presidential elections and candidate viability, it is no surprise that Trump has led and is currently leading the pack. 


Can he win? Article sentiment for Trump indicates that he is quite divisive. While some mentions were neutral, there were many articles taking a positive or negative stance with those who appreciate and others appalled by his willingness to speak his mind and share his often unconventional stances. 


To maintain and improve Trump's reputation in the news, his team of advisors is no doubt monitoring the media, analyzing the competition, and tracking trends to ensure they are prepared for the twists and turns that will come.

Can Trump sustain his lead? Few early frontrunners are sworn in as President of the United States, and polls show Ben Carson gaining ground. This we know for sure: It is going to be an entertaining campaign, and we'll be tracking the media coverage and watching this campaign closely. 

3 Ways to Apply This Information Now

  1. Watch recorded media intelligence webinar hosted by digital marketing expert Jason Burby
  2. View the LexisNexis Newsdesk video overview to learn more about this powerful media-monitoring and analytics solution.
  3. Share this blog on LinkedIn to keep the dialogue going with your colleagues and contacts. 


Posted on : 9 Sep 2015 1:54 PM

Very insightful and interesting graphics that truly show how "The Trump" has stolen the news but maybe not the presidency. Being passionate and direct always gains attention but at times turns away those who wish to explore ideas to the fullest before committing.

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