Home – Throwback Thursday: Super Bowl XLIX Media Coverage

Throwback Thursday: Super Bowl XLIX Media Coverage

Posted on 09-10-2015 by Megan Burnside

With the football season kicking off, let's take a moment to reminisce about the 2015 Super Bowl. In the eight months since the game, Tom Brady’s name continues to dominate media coverage, both positive and negative. Will he stay in the spotlight, or will your favorite Fantasy Football player intercept some of the attention? Either way, we're ready for some football!

Reprint from February 3, 2015: 
Super Bowl XLIX Media Coverage

In one of the closest, most dramatic Super Bowls, record-setting Tom Brady led the New England Patriots to victory.

Off the playing field, media coverage really heated up. Following last week’s trend,  the three days before the game recorded well over 100,000 Super Bowl related articles with a one-day spike on Sunday of 43,939.

Our next chart shows the most popular players and coaches as measured by the number of articles each received. The two quarterbacks ruled the day. Tom Brady picked up 19.19% of the top coverage and Russell Wilson grabbed 13.96%.

Interestingly, Katy Perry rivaled Seattle’s and New England’s coverage by getting almost as many articles as each over the past 24 hours.

These media highlights just scratch the surface of the data available within Newsdesk — with even more valuable data being put to use every day for competitive intelligence purposes by many companies worldwide. 

 3 Ways to Apply This Information Now

  1. Review an example of how monitoring media provides insight into Amazon Prime Day competition and consumer sentiment
  2. Check out the LexisNexis Newsdesk video overview to learn more about this powerful media-monitoring and analytics solution.
  3. Share this blog on LinkedIn or Twitter to keep the dialogue going with your colleagues and contacts. 

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