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Monitoring media for hot topics and trends can provide inspiration for merchandising, marketing and content strategies. Take "Star Wars" for instance. The recent release of Star Wars: The Force Awakens was met with unbridled zeal by fans worldwide. For months, Disney has been pushing their marketing and merchandising machine into hyperdrive to promote the movie, and it's working. The latest in the franchise is generating buzz and breaking box office records, and the hype is stretching typical toy and clothing merchandising into a much broader product-branding galaxy—selling lip gloss, electronics, cereal and even fruit. Like Saturday Night Live's "Star Wars" auditions skit, media, entertainment and marketing jedis are linking their content to the hit movie of the year to provide relevance, intrigue and more clicks.
Over the last ninety-days, we've seen media coverage take off.
While the power and media attention of "Star Wars" is far, far beyond a typical trend, it highlights the possibility for marketers to connect with seemingly disparate topics and trends to join the conversation in timely and relevant ways. How are you monitoring trends?