Home – Journalism Series: 3 Reasons for Conducting News Research and Analysis

Journalism Series: 3 Reasons for Conducting News Research and Analysis

Posted on 07-12-2016 by Janelle Coates

 What’s the most debated topic of this year’s U.S. presidential campaign? According to a recent Washington Post article, it’s not the border wall, terrorism or emails: It’s the media’s coverage of Donald Trump. More specifically, says the Washington Post, “The debate centers on how, and how much, media coverage helped Trump as he rose to the top of the polls and became the presumptive Republican nominee.” And as with any topic of debate, the issue has galvanized supporters from opposing sides: those who blame the media for going easy on Trump early on and those who say the other Republican hopefuls failed to earn the public (and media’s) attention. Now that we’re down to two presumptive nominees, the media will likely handle coverage very differently—especially in light of the blame game that took place throughout the primary season. See how Nexis® empowers news research and analysis for journalists and information professionals alike.

 Access to Reliable Current and Archival News is Critical

 Content is king in the digital age—and not just for journalists. Marketers scramble to deliver relevant, compelling content to consumers. Information professionals must likewise deliver timely, actionable content to the C-suite and colleagues. What can help alleviate the pressure? More information isn’t the answer; you need the right information—and tools for media monitoring, news research and analysis can help. Here are three ways:

1. Story inspiration—Media professionals face constant pressure to come up with stories that will engage their audiences. (As do marketing, corporate communications and competitive intelligence teams.) Using media monitoring and analysis can provide the spark needed, allowing you to quickly identify stories waiting to be told. For example, you can monitor massive amounts of news across multiple channels and use analytic tools to cut through the information clutter to spot emerging trends, gain deeper insights into topics of interest and home in on the stories that matter—whether you’re writing an article for the front page or creating a presentation for a colleague or a client. 

2.  Fact-checking—Many decried the media’s lack of fact-checking early in the primary season. Sure, some websites are devoted to fact-checking. And during debates, many media outlets fact-checked specific claims. Of course, fact-checking during the debates was easier, since the events featured a narrower field of candidates than the 17 republicans that took to the campaign trail at the beginning. As the Washington Post points out, with such a large field of candidates, voters needed a lot of basic information from the outset. Now that the field has narrowed to our two presumptive nominees who voters ‘know’ better, the fact-checking has begun in earnest. When CNN added a chyron—the white banner showing on the lower-third of the screen—that fact-checked Donald Trump’s denial about a previous statement, the Twitterverse went crazy. (And, in fact, the Twitterverse frequently fact-checks the candidates simply by retweeting the candidates’ own tweets.) Yesterday, numerous news outlets, including USA Today, fact-checked Hillary Clinton’s past statements about use of a personal email server against findings released by FBI Director James Comey. But while some facts can be easily verified because they happened recently and quite publically, others may require deeper research. Having access to a research tool that aggregates news from trusted print, broadcast and online sources—with deep archives—allows journalists to vet stories quickly—whether the topic is a candidate, a company or a country. 

3. Filtering—The media universe is huge—and keeping pace with what’s important represents an ongoing challenge. Given the volume of news that is generated on an hourly basis (or faster), you could find yourself inundated with information and no closer to answers. By using a media monitoring solution with an alerting feature, you can stay on top of what’s being said about people, places, events and organizations that matter to you—without having to conduct new searches every day.  Instead, the news you are most interested in gets delivered to you, pre-filtered and ready to go.  

3 Ways to Apply This Information Now

  1. Take a deeper look at how you can stay on top of breaking news with our Nexis® Alerts
  2. Check out other posts in our series on journalism
  3. Share this blog on LinkedIn to keep the dialogue going with your colleagues and contacts.

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