Home – Lessons from the news tracker - Olympics edition

Lessons from the news tracker - Olympics edition

Posted on 08-22-2016 by Megan Burnside

There are always lessons to be taken from which people, places and events are getting the most media coverage. A major sporting event such as the Olympic Games provides a great chance to focus in on the athletes, countries and companies involved. The patterns and sentiments embedded in the data show that there's another side to the competitions: While matches play out on the track or in the pool, there are battles to see who or what will be most talked about.

Here are a few of the notable points gleaned from our media monitoring through our Olympic-themed media tracker.

  • Phelps reigns: American swimmer Michael Phelps added to his historic medal haul this year, and the media mentions flowed in. On Aug. 12 alone, he was written about 10,678 times.
  • Biles has her day: Phelps' news coverage did have a challenger, though: Simone Biles, the U.S. gymnast who earned individual and team medals in her first Games. She reigned as the most-mentioned athlete on Aug. 15 and 16.
  • A galaxy of stars: Other athletes to see great activity in the press include U.S. swimmer Katie Ledecky, French pole vault record-setter Renaud Lavillenie and Jamaican sprint legend Usain Bolt, who defended his 100 and 200 meter titles.
  • Popular partner bands: Many companies are official partners of the games in Rio, and a few are strikingly popular in the media. Samsung leads the field, followed by Coca-Cola.
  • Social media mentions: As opposed to conventional media mentions, what has gone on in the Twitter-sphere? There, Visa is the most popular partner brand, followed by Atos and Coca-Cola.
  • #popularhashtags: It's important for brands and fans alike to pick hashtags that will help them converse on social media. So, which ones are companies favoring this year? #thatsgold and #rio2016 have emerged as the winners.

3 Ways to Apply This Information Now

  1. For ongoing media monitoring of the Olympics, its stars and its brand partners, swing by and visit our Media Olympics tracker page: www.lexisnexis.com/Olympics2016   
  2. See how LexisNexis Newsdesk® improves your ability to capture competitive intelligence in the media.
  3. Share this blog on social media to keep the dialogue going.

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