About Us |
Contact Us |
LexisNexis Business Solutions
There are always lessons to be taken from which people, places and events are getting the most media coverage. A major sporting event such as the Olympic Games provides a great chance to focus in on the athletes, countries and companies involved. The patterns and sentiments embedded in the data show that there's another side to the competitions: While matches play out on the track or in the pool, there are battles to see who or what will be most talked about.
Here are a few of the notable points gleaned from our media monitoring through our Olympic-themed media tracker.