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As Millennials grow to become the largest living generation, the donor focus of nonprofit organizations will begin to shift away from the reigning population champs, the Baby Boomers. Nonprofits must begin to perceive the significance of the needs and wants of this new population majority in order to achieve future fundraising success. The Millennial Impact Project, established in 2009, was created to understand how the millennial generation connects, involves and supports causes. The project’s 2016 Millennial Impact Report discusses new trends related to millennial engagement during election years. Take a look at our top five picks that nonprofits should take note of:
As you begin hunting for new donors to add to your existing donor database, make sure you’ve conducted thorough research on what motivates Millennials, particularly during election years. Check out Millennial Impact’s 2016 report for more information on trends tied to political years.
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