Home – 5 Tactics Journalists Should Use to Protect Their Credibility

5 Tactics Journalists Should Use to Protect Their Credibility

Posted on 01-13-2017 by Janelle Coates

Last fall, Gallup announced that its latest polling data revealed a significant decline in the public's trust of media. The 8 percent drop brings the number of people with either a 'great deal' or a 'fair amount' of confidence in mass media to only 32 percent. This is the lowest result since Gallup began tracking the topic in the 1970s when trust was at 76 percent thanks to investigative journalism surrounding Vietnam and Watergate. Is it significant that trust has declined in the wake of an increase in fake news? Social media has played a significant role in disseminating fake news—a point that was particularly apparent during the presidential election campaign.  Now journalists face constant criticism around the integrity of their work, leaving them scrambling to verify sources and protect their credibility. Access to a research tool that aggregates news from trusted print, broadcast and online sources—with deep archives—allows journalists to vet stories about individuals, companies or countries quickly. Watch this short video clip on how LexisNexis empowers media professionals to produce MORE reliable news stories in LESS time with comprehensive and trustworthy sources, including public records.  

Content is king in the digital age, but more information isn’t the answer. Quality journalism depends on access to trusted sources of real-time and archival news. You need the right news research and analysis tools to ensure you deliver the right information to fuel compelling and credible stories.


3 Ways to Apply This Information Now

  1. Take a deeper look at how you can stay on top of breaking news with our Nexis® Alerts
  2. Check out other posts in our series on journalism.
  3. Share this blog on LinkedIn to keep the dialogue going with your colleagues and contacts. 

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