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LexisNexis Business Solutions
Poor Alice. She followed a white rabbit down a hole and found herself lost. The fairy tale can be compared to research on the open web. For example, let's say your boss asks “how can we make our team more LEAN?” You start to answer and realize you’re not sure what that even means… and suddenly you’re off to Google, the Wonderland of information seekers. Then you type in ‘Lean’ and the madness begins. The Urban Dictionary definition (top result, and probably not the answer your boss is looking for) is quickly followed by 222 million results in exactly 0.95 seconds. Is it any wonder that conducting news and business research on the open web makes you want to disappear faster than a vanishing Cheshire Cat?
Many real estate professionals struggle to find relevant information in a timely fashion. The problem is that by failing to define the end goal, the path is likely to take a lot of unexpected twists and turns. And that takes time, a valuable commodity for anyone, especially when you’re trying to transcend the competition. You need to have a finger on the pulse of your marketplace and be ready to move when opportunity strikes. You certainly can’t do that if you’re leaping down one rabbit hole after another. But beyond knowing why you’re conducting the research, you need to make sure you’re asking in the right places. And let’s face it, too often, the type of research that real estate professionals need to conduct leads to dead-ends, paywalls and out-of-date information if you’re relying on the open web.
Instead of heading to the Wonderland of the web, consider using tools that can help you cut through the clutter—resulting in more focused, precision research that generates relevant results. For real estate professionals, that means access to:
The open web is awesome if you’re searching for cat videos, but it might not be the best tool for the unique needs of real estate professionals. What tools do you rely on?