Home – Maximize Your Time Spent on Real Estate Research

Maximize Your Time Spent on Real Estate Research

Posted on 01-20-2017 by Janelle Coates

 Poor Alice. She followed a white rabbit down a hole and found herself lost. The fairy tale can be compared to research on the open web. For example, let's say your boss asks “how can we make our team more LEAN?” You start to answer and realize you’re not sure what that even means… and suddenly you’re off to Google, the Wonderland of information seekers. Then you type in ‘Lean’ and the madness begins. The Urban Dictionary definition (top result, and probably not the answer your boss is looking for) is quickly followed by 222 million results in exactly 0.95 seconds. Is it any wonder that conducting news and business research on the open web makes you want to disappear faster than a vanishing Cheshire Cat?

Give Your Search Direction

Many real estate professionals struggle to find relevant information in a timely fashion. The problem is that by failing to define the end goal, the path is likely to take a lot of unexpected twists and turns.  And that takes time, a valuable commodity for anyone, especially when you’re trying to transcend the competition. You need to have a finger on the pulse of your marketplace and be ready to move when opportunity strikes. You certainly can’t do that if you’re leaping down one rabbit hole after another. But beyond knowing why you’re conducting the research, you need to make sure you’re asking in the right places. And let’s face it, too often, the type of research that real estate professionals need to conduct leads to dead-ends, paywalls and out-of-date information if you’re relying on the open web. 

Look for Tools & Content You Can Trust

Instead of heading to the Wonderland of the web, consider using tools that can help you cut through the clutter—resulting in more focused, precision research that generates relevant results.  For real estate professionals, that means access to:

  • Public records—including hard-to-locate contact data like personal email addresses and cell phone numbers
  • Deep news, company information and industry insights with Alerts to keep you current on individuals and companies of interest
  • Efficient search functions, such as linking ownership entities directly to principal contact information

The open web is awesome if you’re searching for cat videos, but it might not be the best tool for the unique needs of real estate professionals. What tools do you rely on?  

3 Ways to Apply This Information Now

  1. Download our free guide to selecting the best research tool for your needs..
  2. Check out the tool that helps you search authoritative news and business information with advanced search, analysis and data visualization capabilities.
  3. Share this blog on LinkedIn to keep the dialogue going with your colleagues and contacts. 

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