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It’s no secret that social media has pushed the PR industry to evolve. For many professionals, what started as a career built on sharing positive news with stakeholders and building relationships with editors and reporters has turned into managing online conversations and influencing “news on the ground” as quickly and effectively as possible. One tweet can impact stock prices. One bad review can change the sales trajectory of a new product. How do you keep up with it all?
LexisNexis® recently teamed up with PR News to talk with its members about their social media use, favorite platforms and how social media is influencing the future of their work. We learned that in the world of PR, while some things never change, PR pros are embracing what is changing within their industry and are always on the lookout for ways to leverage social media for the benefit of their brand, its reputation, and financial performance.
In our survey, we learned a lot. We inquired about everything from dream jobs to crisis communications planning. Members even shared some of the most outlandish requests they’ve received as a PR professional - “Can I be featured on Oprah?” and talked about the issues that keep them up at night. You can read more examples of outlandish/comical requests survey responders received from their stakeholder, boss or client on our recent blog article.
We’ve taken all this input and boiled it down into an infographic that focuses on the six key insights that emerged. And here, we’re not only looking at the insights, we’re giving you practical ideas for using them.
Check out this infographic to see all of the survey results!
As you look at 2018 and implementing your PR plans, it’s not enough to identify insights. You have to be able to apply them to your work. This is where choosing the right partners comes into play. At LexisNexis, we have a range of solutions built for the specific needs of PR professionals that can help with key activities from social media monitoring and social analytics reporting to social influencer mapping and hashtag tracking.
You can empower your teams by automating time intensive tasks so that you can focus on where you’re needed most – creating the conversations that improve reputation, bolster your brand and strengthen the financial value of your organization.
It’s the start of a new year. Be sure that you’re making it the year that social media truly goes to work for you.
About the Research
The data for this infographic was taken from an October 2017 survey given by PR News to their members and taken primarily by PR professionals, with 258 respondents.