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When it comes to finding new donors for your university or non-profit, it's important to look beyond your alumni and current donor base and dig deeper into your community, special interest groups, corporations and partnerships. But where do you start?
THINK OUTSIDE OF THE BOX
Your research doesn’t have to start with a name. Strategically expand your prospect list by conducting searches by university or company. Identify executives with similarities in their educational or professional backgrounds to leverage existing donor relationships. Prioritize your prospecting efforts using wealth indicators to rank giving potential. Shared similar interests with your donor base.
Ideas could include:
• Possible Relationships with major donors, staff or partners• Location within a specific geographical region• Potential donors with means or perhaps a new reason for giving
LOOK AT COMPANIES AND EXECUTIVES
In addition to identifying potential new donors, you can also create and download a list of executive contacts and companies for your next fundraising campaign and corporate giving database. You'll want to be sure your selected tool has company and executive sources that provide contact information and precise targeting capabilities that help you locate and reach your best prospects and high-wealth donors.
And while you're at it. You'll want to look for opportunities to double your fundraising efforts by identifying donors affiliated with companies that have donations matching programs. Company research can also help you identify alumni or current donors who sit on corporate boards, providing gateways to larger corporate donations, you can also review corporate hierarchies to identify other potential opportunists within the same corporate family tree.
HARNESS THE POWER OF SOCIAL MEDIA
The average person has five social media accounts and spends around 40 minutes to two hours on these networks every day. It’s important to be where your market is. So set up a few key accounts and find out what your current donors are interested in and share and engage your social media platform with things that matter to both your mission and theirs.
You can also keep your eye on the competition and promote new and exciting things happening within your everyday fundraising that engages current donors and brings in new ones!
DO YOUR RESEARCH
Conducting research and keeping track of news about current or prospective donors can help you uncover details—affiliations that indicate hobbies or topics of interest, news reports that highlight events such as promotions or awards—that provide natural opportunities, like sending a simple note of congratulations, to strengthen your relationship and stay top of mind with donor prospects.
Identifying who to target is a critical advantage when it comes to fundraising research, but how do you ensure your donor outreach is successful?
Using this comprehensive donor research technology for thorough prospect research, you can uncover key indicators of wealth such as assets, education, employment, compensation, affiliations—along with other factors such as interests, relationships and associations—that could be valuable in fundraising efforts.
INVEST IN THE RIGHT TOOLS
Fundraising goals are always climbing, making data mining, prospect research and donor stewardship tools more important than ever. As an all-in one resource, Nexis for Development Professionals helps you saves time and effort on the research you conduct, leaving more time to focus on fundraising campaigns and relationship building. More efficient research and more effective fundraising help ensure a positive return on investment.
Find out more at lexisnexis.com/ndp