About Us |
Contact Us |
LexisNexis Business Solutions
Are you nervous about the imminent Fourth Industrial Revolution? After all, each industrial revolution has resulted in the displacement of workers through automated or industrialized processes. But history shows that short-term displacements were balanced by economic advances, proving that industries—and their workers—can adapt and evolve to succeed. How will AI in all its variations—from customer-facing chatbots to ROI-driving predictive analytics[—influence and transform the Communications Industry? Download “The Rise of AI and How it Will Impact Communications Professionals: A LexisNexis Media Intelligence eBook” to find out.
Gaining Strategic Insights from AI
Earlier this year, Anthony Petrucci, Senior Director of Corporate Communications & Public Affairs at technology company HID Global, laid out a challenge to others in Communications professions in an article published on Forbes. He wrote, “I challenge my colleagues in this field to embrace the opportunities AI presents to augment our communications function in the long term, rather than being defensive, reactionary or ignorant that change will happen.”
Petrucci contends that Artificial Intelligence—in its many forms—has the potential for “enhancing, supporting and amplifying human truth, human experience and, ultimately, human freedom.” Sounds like a tall order, but we agree that AI represents untapped potential within corporate communications.
We’ve all experienced the challenge of having to “do more with less.” Rather than seeing AI as a threat to your job, it should be recognized as a time-saver, freeing you up to focus on the message instead of the metrics.
Are you curious about AI applications for Corporate Communications?
Check out our eBook, “The Rise of AI and How it Will Impact Communications Professionals: A LexisNexis Media Intelligence eBook,” to learn more about different types of AI already driving insight and what the future may hold.