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The world of academic research has changed. The current generation of students have grown up with always-on internet, smart phones and social platforms--and they want their research experiences to be just as fast, convenient and intuitive as googling 'how do I ...' or collaborating on WhatsApp.
What do digital natives want?
We recently put together an infographic that outlines how digital natives want to conduct research and how Nexis Uni helps.
According to Revenue River, digital natives are:
Another important consideration? These digital natives switch devices constantly, so you need a research tool that works as well on a laptop as a smart phone or tablet.
In addition, digital natives want collaboration tools that are just as convenient as the devices they rely on.
Nexis Uni delivers with an intuitive interface that enables fast, precise research across a expansive source universe and collaboration tools that make it easier to work on group projects and keep everyone on the team accountable.
Other steps to take: